Brands revisiting happier times

Rape and suicide. These things are not fun or funny. The social media age is no reason for PepsiCo and Hyundai to feel ‘stifled’. These are just moronic ideas. If the ads ran 30 years ago, they would still be moronic. Going back to old work is not cowardly; a cup of tea is warm, […]

The gloves are off: the rise of anti-marketing

Mark Ritson

Recent events in the US have brought Abercrombie & Fitch’s exclusionist approach to targeting back into the public eye. Californian writer Greg Karber was so incensed by Abercrombie chief executive Mike Jeffries’ comments about how his brand exclusively focuses on the young, the thin and the popular that he decided to take action.

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