23 November 1995

Bergin nets Golden Rose group role

Golden Rose Communications marketing director Jeanie Bergin has been appointed group programming director, overseeing output on Jazz FM and sister station Viva! Bergin, formerly London chairman of FCA, has been closely involved in rebranding and rescheduling Jazz FM since joining the company in June. Jazz FM programme controller Carole Straker has left the station. The […]

Simons Palmer tipped to win 4m LDV work

Commercial vehicle maker LDV – formerly known as Leyland Daf Vans – is tipped to have picked Simons Palmer Denton Clemmow & Johnson to handle its account worth about 4m. Simons Palmer was chosen from a shortlist including Mustoe Merriman Herring Levy and Rainey Kelly Campbell Roalfe. Agencies were asked to pitch with strategic recommendations, […]

PROFITS OF BOOM

In spite of the loss of Coke from its largest agency – McCann-Erickson – Interpublic has enjoyed enormous business wins this year and is being hailed as ‘the largest pure ad agency in the world’. But debate continues over who has been the real

Domecq spring water finds md

Allied Domecq’s new mineral water venture, the Gleneagles Spring Water Company, has appointed Chris Zanetti as managing director. He was formerly Harvey’s Bristol Cream international marketing director. Zanetti lost his position at Harvey’s Bristol Cream after a re-organisation of parent company Allied Domecq’s marketing structure. Marketing for the sherry brand has been centralised at the […]

Bitter: Has little presence in pubs

Delaney Fletcher Bozell is targeting Francophiles with a drive, claimed to be worth 4m, for new cross-channel ferry operator SeaFrance. The strapline, “SeaFrance: the French way to France”, will run in a series of press campaigns. The aim is to attract customers by offering a taste of France even before the ship docks in Calais. […]

News Analysis

PR companies are facing demands for better results and measurability so, asks Jo-Anne Walker, what analysis is used?

Ex-Portland staff join rival outdoor arm

Outdoor specialist Poster Publicity is to set up its own international poster buying operation using staff from rival Portland International. John Ellery, deputy chairman and chief executive of Portland until last month will head the operation and be joined by Mike Segrue, Portland’s former director of business development. Also joining from Portland is former account […]

Eva popular at The Spectator

The Spectator was flattered to read that our good friends at GQ will be using ourselves and Vanity Fair as the models for their new direction (MW November 17). However, I’d like to point out The Spectator is weekly, not fortnightly. We’d love to invite Eva Herzigova for lunch, it would be the fairest way […]

Ex-Portland staff join rival outdoor arm

Outdoor specialist Poster Publicity is to set up its own international poster buying operation using staff from rival Portland International. John Ellery, deputy chairman and chief executive of Portland until last month will head the operation and be joined by Mike Segrue, Portland’s former director of business development. Also joining from Portland is former account […]

Real benefits of going automatic

I was surprised at the comments expressed by David Stubley of Channel 4 in your telemarketing feature “Call or nothing” (MW October 27). Automated call handling gives advertisers far more scope when buying airtime and allows the use of peak-time ITV. We recently supported a major holiday promotion and achieved an 86 per cent conversion […]

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