DaimlerChrysler vice-president of global sales and marketing Ted Cunningham, the man behind BBDO’s appointment to the Chrysler account, has been ousted in a boardroom shake-up by chairman Jurgen Schrempp.
In their eagerness to embrace new ad strategies spawned by developing technology, brands have forgotten the power of the banner
Insurance company Axa has appointed former Land Rover brand director Andy Hurst to take over the newly-created role of director of brand development. Hurst will be in charge of brand development across all Axa UK operations and reports to Andy Homer, chief executive of Axa Insurance. Homer also co-ordinates brand activity across the UK for […]
Further to Dan Jackson’s letter (MW October 26). Firstly, PCAM does not control the music aspects of advertising. It seeks to simplify and standardise methods of commissioning and administrating music in the media by regular consultation wi
Former EMAP Media marketing manager Caroline Watson and event director Tim Macpherson have asked us to point out that the new digital and Internet marketing agency Deep Blue, which they work for, is not a division of Emap, contrary to a suggestion in Marketing Week (November 2).
Vodafone has appointed the head of Coca-Cola Germany as its first global brand director, responsible for brand management of the Vodafone Group worldwide. David Haines, Coca-Cola GmbH managing director and deputy divisional vice-president, takes up the newly created position with effect from January 1. Haines, who works at Coca-Cola’s German headquarters in Essen, will be […]
As e-commerce grows, customer service will become an important differentiator in the battle to build consumer loyalty. To be truly effective, CRM agents will need cross-platform skills,
ITV’s Record of The Year TV show, sponsored by Britannia Music, will preview the 20 songs competing for the title on Saturday December 2. The show will be hosted by Denise van Outen.
Martin George, BA’s director of marketing, has been given more responsibility in a shake-up of the company’s management team. George will now oversee BA’s 80-strong communications department, which handles external and internal communications, including company newsletters. He has taken over from head of group communications Simon Walker, who is on a two-year secondment to Buckingham […]
Turning the tables indeed. Having just read Virgin Megastore’s Andy Kendrick’s attempt to justify Virgin Retail’s high CD prices (MW November 9), I feel compelled to vent my anger. Consumer groups have been pressing for a reduction in the price of CDs since the Monopolies and Mergers Commission submitted a report to the Department of […]
Games Publisher Eidos Interactive is bringing Nick Park’s animated characters to life on a video game format for the first time with the release of Chicken Run on PlayStation and Dreamcast. Based on the adventure comedy by Park, creator of Wallace and Gromit, the game invites players to help the chickens escape from their pen […]
MTVi UK, the music channel’s interactive division, has appointed digital ad agency Beyond Interactive to handle online marketing and create a digital media strategy.