23 November 2006

Pot calling the kettle black

The inventor of the bagless vacuum cleaner has ruffled a few feathers with his controversial criticism of the role of marketers in product innovation. In fact James Dyson, the tireless promoter of his own range of products, is himself the ultimate marketer. By David Benady.

Setanta puts itself on the satellite map

When Setanta broke BSkyB’s monopoly on showing live Premiership football earlier this year, the majority of English football fans had not even heard of the Irish pay-TV firm. But after winning the rights to show 46 matches a season from next year, the company is having to raise its profile and has appointed integrated agency […]

Y&R Brands chief retires

Ann Fudge, the chief executive of Young & Rubicam Brands, is retiring at the end of the year. She stood down as head of the network a year ago.

Jaguar to replace ailing S-Type with upmarket XF sports saloon

Jaguar is axing its S-Type model and replacing it with a new sports saloon called the XF. The new model will appear next autumn and will go on sale in spring 2008. The S-Type, which was launched as a direct competitor to the BMW 5-Series in 1999, has been widely criticised for being overly conservative, […]

Stelios admits EasyJet has been outflanked by Ryanair

EasyJet founder and chairman Stelios Haji-Ioannou has admitted that he underestimated demand for low-cost airline travel and allowed rival Ryanair to take a larger market share than his airline. Speaking at the 2006 Association of British Travel Agents conference in Marbella, Haji-Ioannou describes Ryanair chief executive Michael O’Leary as “ruthless” in driving down costs, and […]

Prudential reviews 27m ad accounts

Prudential Group has begun a review of its above and below-the-line advertising accounts for its Prudential and Egg brands. The combined business is worth £27m. It follows the consolidation of its £20m UK media planning and buying business into MediaCom following a four-way pitch (MW August 3). WCRS is the incumbent agency on the Prudential […]

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