Sir Philip Green should follow the lead of high street chains like M&S and Tesco, and look for a ‘brand idea’ for his ailing Bhs outlets, says Rita Clifton
Name: John Dalziel
Company: RLA Group Ltd.
Job title: MD, RLA Scotland & Head of Group Business Development
The inventor of the bagless vacuum cleaner has ruffled a few feathers with his controversial criticism of the role of marketers in product innovation. In fact James Dyson, the tireless promoter of his own range of products, is himself the ultimate marketer. By David Benady.
When Setanta broke BSkyB’s monopoly on showing live Premiership football earlier this year, the majority of English football fans had not even heard of the Irish pay-TV firm. But after winning the rights to show 46 matches a season from next year, the company is having to raise its profile and has appointed integrated agency […]
The shock news that TV grandee Michael Grade is to lead ITV has left the BBC reeling and the commerical broadcaster rubbing its hands with glee. But it’s early days to be celebrating, warns David Benady.
Ann Fudge, the chief executive of Young & Rubicam Brands, is retiring at the end of the year. She stood down as head of the network a year ago.
Jaguar is axing its S-Type model and replacing it with a new sports saloon called the XF. The new model will appear next autumn and will go on sale in spring 2008. The S-Type, which was launched as a direct competitor to the BMW 5-Series in 1999, has been widely criticised for being overly conservative, […]
EasyJet founder and chairman Stelios Haji-Ioannou has admitted that he underestimated demand for low-cost airline travel and allowed rival Ryanair to take a larger market share than his airline. Speaking at the 2006 Association of British Travel Agents conference in Marbella, Haji-Ioannou describes Ryanair chief executive Michael O’Leary as “ruthless” in driving down costs, and […]
HSBC is launching “drive-thru” banks in the UK next year as part of it strategy to modernise its branch network. It is not clear when the outlets will be launched.
Coca-Cola is understood to be developing a new variant Coca-Cola Green of its core range, which could include extracts of green tea. The company has registered both “Coca-Cola Green” and “Green by Coca-Cola” as trademarks.
The UK is now the second biggest market for online video services, after China, according to new research from Ofcom.
Prudential Group has begun a review of its above and below-the-line advertising accounts for its Prudential and Egg brands. The combined business is worth £27m. It follows the consolidation of its £20m UK media planning and buying business into MediaCom following a four-way pitch (MW August 3). WCRS is the incumbent agency on the Prudential […]