23 October 2003

Cadbury goes ‘healthy’ as part of rejig

Cadbury Schweppes is signalling a new push towards the launch of healthy products, as part of its global revamp announced this week. It plans to launch a low-sugar variant of Dairy Milk chocolate, as it prepares for a raft of new product developments for the coming year. The confectioner has also announced it is to […]

Francke ousted in Boots restructure

Boots marketing chief Ann Francke has been ousted in a restructure after less than a year in the job. Her departure comes in the middle of an advertising review that threatened WPP Group’s hold on the retailer’s £80m marketing services business. Former Procter & Gamble and Masterfoods marketer Francke, who joined Boots in February, was […]

Cadbury goes ‘healthy’ as part of rejig

Cadbury Schweppes is signalling a new push towards the launch of healthy products, as part of its global revamp announced this week. It plans to launch a low-sugar variant of Dairy Milk chocolate, as it prepares for a raft of new product developments for the coming year. The confectioner has also announced it is to […]

Francke ousted in Boots restructure

Boots marketing chief Ann Francke has been ousted in a restructure after less than a year in the job. Her departure comes in the middle of an advertising review that threatened WPP Group’s hold on the retailer’s £80m marketing services business. Former Procter & Gamble and Masterfoods marketer Francke, who joined Boots in February, was […]

Sister channel for UKTV Gold

UKTV is launching a sister channel to UK Gold called UKG2. The channel is aimed at a younger audience and will screen BBC drama and comedy programmes from recent years. UKG2 will broadcast from 8pm to 5am and replaces UK Gold 2, a version of UK Gold’s daytime schedule, which is broadcast at peak-time. The […]

A winter warmer

Many companies like to give clients and employees a seasonal something to reward them for their work or their custom – and to ensure it continues. But money isn’t memorable – and choosing gifts can be a nightmare, says Richard West

Direct Line founder’s latest project seeks media agency

First Alternative, the new insurance brand backed by Halifax Bank of Scotland (HBOS), is looking for a media agency ahead of its launch early next year. First Alternative, formerly known as Project Spectrum, is the brainchild of Peter Wood, chairman of both sister brand Esure and First Alternative. Wood previously set up Direct Line and […]

Environment Agency picks £2m Marsteller

The Environment Agency has appointed integrated marketing agency Marsteller to handle its £2m advertising and direct marketing business, following a pitch. The business moves from Circus. The brief for Marsteller is to raise public awareness around the issues of flooding. It will also be expected to raise the profile of the Environment Agency as an […]

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