23 October 2008

Strathmore unveils new on-pack look

AG Barr is relaunching water brand Spring’s packaging to build on its
brand strengths of purity, contemporary Scottishness and quality. The
new label design will launch this month.

The design focuses on a contemporary Scottish look by placing Glami…

Philadelphia signs chef Aldo Zilli for multi-media push

Kraft Foods is launching a six-week multi-media campaign for Philadelphia featuring celebrity chef Aldo Zilli. The campaign launches on November 2. The campaign, which has been created by Mediavest, shows recipe demonstrations using Philadelphia as a key cooking ingredient. Each week a new recipe will be released on a micro site, where consumers can watch […]

Mitsubishi launches game show viral

Mitsubishi Motors Europe has created two Japanese game shows to promote its Lance Sportback and Colt models. The pan-European viral campaign, On Your Mark, offers users the chance to win the cars. Digital agency LBi created the interactive shows, which let the user compete to win the cars using their PC keyboard. Two different games […]

Day in the life of: Anna Hollisey

Do the thing that frightens you. Freelancers are underestimated by both themselves and their clients, I think. I work alongside a number of people who I’ve picked up along the way and who I think are the best I’ve met: we’re specialising in what we do best, and that’s worth a lot. So just do it!

Perils of political fundraising

As Conservative Party shadow Chancellor George Osborne last week fended off accusations about alleged fundraising tactics with a Russian oligarch, other Tories were putting in place their own, more reliable, strategy to boost the party’s electoral coffers. The Conservative Party was last week poised to hire direct marketing agency Partners Andrews Aldridge to handle its […]

Online bubble is set to burst

Its been a turbulent month for traditional media stocks. Even a globally strong, market leader such as WPP has seen shares fall to a ten-year low (on the back of a leaked internal email claiming a hiring freeze), while unfashionable ITV shares are trading at less than 30p. And some of the stronger performing mid-cap groups, such as Future, YouGov and Chime, are being marked down despite strong trading results. Worst of all worlds, for sentiment, seems to be a music business just ask EMI, now being run by the somewhat ironically named Terra Firma.

Lufthansa poised to take over UK carrier BMI

German airline Lufthansa is poised to take over UK carrier BMI in a deal worth 300. The move has prompted rival Virgin Atlantic to propose combining its operations with Lufthansa to create a European super-carrier.

Tesco Christmas campaign reflects economic downturn

Retail giant Tesco is understood to be reining in its Christmas advertising campaign this year, to reflect the “mood of the nation”. It is thought to have ruled out the use of any celebrity drive ads around the festive period. The move is in stark contrast to last year, which saw its most expensive and […]

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