23 September 1999

Model players give wooden performance

It’s no wonder the England football team has failed to set the pitch alight recently – players are spending far too much time mincing around for fashion shoots. It’s not as if Tony Adams, Martin Keown and Tim Sherwood are trying to hide the fact. The results of their latest modelling assignment are to appear […]

ISBA and ISP to join forces

Two of the marketing industry’s biggest trade bodies, The Incorporated Society of British Advertisers and the Institute of Sales Promotions, are to patch up their year-long rift with the launch of a joint committee. The two bodies are merging their influential promotions committees to create a single voice on a range of sales promotion issues, […]

Thomson unveils Just budget holiday brand

Thomson holidays, the beleaguered tour operating company, has launched a package holiday called Just, promising pared down quality holidays for travellers on a budget. Just holidays will start at £100 and will offer short and long-haul holiday packages at competitive prices. Costs will be saved by cutting out transfers from airport to resorts, rep services […]

Digest

British Midland is talking to media agencies about its £4m media account. The full service account is handled by Faulds.

Digest

MD Foods, Denmark’s leading dairy company, is in merger talks with Arla, which holds a similar position in Sweden. The deal would create Europe’s largest dairy company. MD Foods currently ranks as Europe’s fifth-largest processor of milk.

Digest

Lippincott & Mergulies has designed a new corporate identity for healthcare company Becton Dickinson, which will now be called BD.

Digest

Ania, France’s food industry association, is calling on the country’s leading retailers to work with it to set up a code of good practice. The move reflects manufacturers’ fears of increasing consolidation in the retail sector.

Digest

Camif, a mail-order catalogue previously available only to employees in France’s state-run sector, is to launch onto the mass market, supported by a F10m (£1m) print and poster campaign. Camif will be positioned as an ‘ethical’ alternative.

Digest

The International Herald Tribune has appointed Jean-Christophe Demarta as continental European advertising director.

Digest

New Media is edited by Michael Kavanagh, michael_kavanagh@compuserve.com

Combat terror in the workplace

Do your leadership skills need improving? If so, don’t bother paintballing or running over hot coals, go direct to the Israeli Defence Force for a course offering “all the benefits of national service in a long weekend”. Edenbridge Adventure Training takes parties of UK business people to the Israeli Dani-Hi counter-terrorism compound for four days […]

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