24 April 1997

Extra minutage requires a cautious approach

Before jumping aboard the extra minutage bandwagon, we should take time to consider all the pros and cons and test the theoretical benefits properly before setting changes in stone. By Simon Mathews. Simon Mathews is managing director of Optim

Top exit halts Racing Green agency review

Racing Green marketing director Richard Lipton has left the clothing manufacturer in the middle of an agency review. Lipton had been seeing agencies in the past few weeks about Racing Green’s 1m advertising account. The company does not have an agency. His exit leaves the pitch in limbo, with Racing Green unable to say when […]

Camelot International hires boss

Camelot International Services, the company set up by the National Lottery operator last August to promote Camelot’s services worldwide (MW November 1 1996), has recruited its first chief. Mike Allen, a regional sales boss for Camelot, has been appointed head of corporate development. He will head a team, initially comprising three staff, to look for […]

New ad sites are signs of the time

The Diary is shocked to hear that Somerfield, the supermarket group that once changed the name of its Gingerbread Men to “Gingerbread Persons” in a fit of political correctness, is to start advertising on street signs. The supermarket chain is teaming up with Mediasign Marketing in a trial in the North-east town of Redcar. If […]

Duracell hands 19m brief to The Network

Duracell has consolidated its multi-million pound media activity throughout Western Europe into The Network. The decision is part of Duracell’s move towards centralised marketing, seen in the recent appointment of a supreme marketing role for Europe within the UK head office (MW April 17). The account, worth $30m (19m) across Europe and about 4m in […]

Bass hands top Gala Clubs bingo role to brewing chief

Bass has appointed Brian Ross, development director at Bass International Brewers, as managing director of its Gala Clubs bingo chain. Ross replaces Ian Payne, who left last month to join casino operator Stakis as managing director. Apart from taking responsibility for the chain’s development, Ross will handle all its marketing, as Gala disbanded its marketing […]

DIGESTS

British Airways is launching its first advertising campaign for eight years in support of its UK domestic services. The radio and poster campaign, through M&C Saatchi, will focus on the frequency of BA’s shuttle services. WPP Group, has blamed the strong pound for its drop in first quarter profits to 387m from 390.4m last year, […]

Big Brother is watching you, Andrew

Whoever said blood is thicker than water doesn’t know Martin Robinson, marketing director of Scottish & Newcastle Retail, and his younger brother Andrew, actor. Instead of supporting big brother’s efforts, the treacherous Robinson junior has been starring in TV ads for rival pub operator Greenalls. His dramatic moment in the ad involved knocking a pile […]

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Ryanair, BA, EE: Everything that matters this morning

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Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]