24 April 2008

Westin hotels to offer “Sudoku Sanctuaries”

Hotel chain Westin has launched a Sudoku-themed experiential campaign and has signed deals with two food companies to promote the concept of personal renewal at its hotels. The company, owned by Starwood Hotels, is running “Sudoku Sanctuaries” in London, Paris, Milan and Madrid from next week until the end of June. The Sudoku-themed garden, a […]

Estee Lauder splits media account

Estee Lauder has split its $400m (202.4m) global media planning and buying business between Omnicom’s M2M and WPP’s MindShare following an eight-month review.

Thomson extends Nectar partnership online

Thomson Local is extending its partnership with Nectar to include its online directory and has signed two sponsorship deals with UKTV to promote the tie-up. Customers will now receive Nectar points for using ThomsonLocal.com, as well as the Thomson Local print directory. To mark the extension of the Nectar partnership, Thomson Local will sponsor Home […]

Jonathan Durden: Why marketing needs a hero

Those of us involved in marketing and communications often speak of regaining our place at the head table of brand management, of re-establishing ourselves at the top of the big-business food chain. We’ve heared the tales from the Eighties, when advertising agencies enjoyed access to and influence over captains of industry, international corporations and occasionally […]

Chris Smith on life at the helm of the ASA

The Advertising Standards Authority (ASA) exists to make sure ads meet the high standards laid down in the advertising codes. So why, some wonder, was Chris Smith, Lord Smith of Finsbury, almost apologetic about referring the errant advertiser Ryanair to the Office of Fair Trading (OFT), whose job it is to ensure consumer interests? “The […]

Marketing to the over-50s

Growing older is getting cooler, according to the ad industry. As those who (mis)spent their youths in the late Seventies hit the “big five-oh”, marketers are wondering how brands can target this new wave of oldies. Ten years ago it was the Sixties generation which attracted the attentions of brands. Sales of Harley-Davidsons soared as […]

RBS Insurance hands reins to ex-Norwich Union boss

RBS Insurance has drafted in former Norwich Union marketer Crawford Davidson to replace marketing chief Roger Ramsden, who has left to join Saga. Davidson, who is also a former Boots marketer, will join RBS Insurance, which includes Churchill, Direct Line and Green Flag, in July. He was most recently marketing director at Norwich Union Life, […]

NI to launch Sun and Page 3-branded beers

The Sun is plotting a foray into the alcoholic drinks business with the launch of two branded beers. It is understood that the newspaper is in discussions with a brewer whose identity is unknown. It is thought that The Sun will launch a real ale under The Sun brand name, with a lager expected to […]

ITV unveils online store

ITV is extending its online retail presence by launching a store on its website. ITV Shop goes live today (April 30) and launches with a range of goods for pre-school children. The store, on ITV.com, will stock a range of Pocoyo toys and games. It is being launched in conjunction with Digital Stores and Granada […]

JWT sweats as Kraft reviews 7m Kenco brief

JWT has been put on alert after Kraft Foods invited Euro RSCG and Beattie McGuinness Bungay to pitch against the incumbent for its estimated £7m Kenco coffee brand. The move will put JWT in a last chance saloon as the brief will be to review whether or not to continue the use of the Mr […]

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