24 August 1995

UK shoppers are revolting

In an unprecedented show of strength, consumers are set to boycott the high street next month. And they won’t be at home watching TV either

Dell lures marketing directors from rivals

Personal computer manufacturer Dell, the world’s biggest seller of PCs over the phone, has poached two new marketing directors from its rivals. Compaq marketing services group manager Roger Berry becomes marketing director for the Dell Direct division. Nigel Batterton joins from Hewlett-Packard to take up the post of marketing director for Dell Corporate. Batterton was […]

Agencies come down to earth

A study by Grey International reveals a shift towards more realistic ads across Europe. John Shannon argues this represents a change in attitude rather than an advertising fad

ABTA victim of airline’s collapse

Travel agent watchdog the Association of British Travel Agents (ABTA) found itself a victim of an airline collapse last week. The industry trade association had booked 120 seats for its annual conference in South Africa next month, with start-up Avia Airlines. The airline went into liquidation two weeks ago, only three months after its launch. […]

Roose beats four to 7m Benckiser

German household products company Benckiser is awarding its 7m UK advertising account to Roose & Partners, after a five-way pitch. The other agencies on the pitch were CDP, Duckworth Finn Grubb Waters, Simons Palmer Denton Clemmow & Johnson and incum-bent Burkitt Edwards Martin. Roose & Partners will now be handling advertising for the entire range […]

THE EUROSTAR CAMPAIGN

High-speed passenger train service Eurostar handed Young & Rubicam a brief to position the service as the choice for travel to mainland Europe. With large numbers of former air passengers now taking the train, the campaign seems to have amply

Nike adopts Dobbie as ad manager

Sports shoe giant Nike is taking on its account director at UK ad agency Simons Palmer Denton Clemmow & Johnson as its new advertising manager. Claire Dobbie replaces Tony Hill who left in July to join Leeds agency Poulter (MW July 7). Dobbie has been at Simons Palmer for three years, working on the Nike […]

Cosmo clings to top slot just ahead of Marie Claire

Cosmopolitan has just held onto the top spot in the latest round of ABCs after posting a circulation figure 1,022 copies ahead of Marie Claire. Marie Claire publishing director Heather Love claims the title will take the number-one slot in the July-December ABCs. Cosmopolitan posted a circulation of 456,131 for January-June 1995, a 9.5 per […]

Schweppes unveils ‘morph’ drink

Cadbury Schweppes is behind the launch in Germany of a soft drink that is deliberately relaunched every two months with a new flavour and image. The only stable element in its formula is the drink’s brand name. The first version of the soft drink, Fit For Fun, launches this week and is the product of […]

$1bn global blitz starts for Microsoft

The biggest ever marketing campaign rolls out tomorrow (Thursday) with the launch of Micro- soft’s Windows upgrade, Win95. The $1bn (625m) offensive employs lifestyle advertisements featuring children and businessmen using the product. The global ads, created by Wieden & Kennedy, are intended to be “upbeat and aspirational”. There will be no voiceover, instead, “Start Me […]

WMGO caves in as debts mount

Woollams Moira Gaskin O’Malley has collapsed with debts approaching 900,000. Twenty people have lost their jobs. It is the biggest agency collapse for five years. The troubled ad agency had been dogged with speculation for several months. It announced it was buying itself out of WMGO plc, the publicly listed holding company, in April, but […]

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