24 August 2000

Coke auction to fund student’s expenses up to £25,000

Coca-Cola’s promotional online auction is to take bids for a package that will pay for an undergraduate’s student tuition fees and living expenses worth up to £25,000. Consumers will bid for items on the Cokeauction.co.uk site from August 29. Bids can be made by collecting special ring-pulls and labels from Coca-Cola cans and bottles, which […]

Digest

Virgin Radio’s peak total listening figure in 1998 of 4.7m listeners a week, refers to the station rather than Chris Evans’ breakfast show, as stated in last week’s issue. Evans’ show attracted 2.6 million listeners at its peak in 1998 and has 2 million listeners now.

Yoplait splits director’s job into two roles

Yoplait Dairy Crest is restructuring its marketing department following the departure of marketing director Anne Hollamby. Hollamby quit to join confectioner Bendicks of Mayfair (MW August 3) and has replaced marketing director Neil McIntosh, who left to take up the same role at rival Ferrero UK. Yoplait marketing controllers Jackie Creasy and Gerry Roads will […]

Equitable role of promotions

Your article on McDonald’s, “A big McStake” (MW August 3), highlights an on-going issue, that of the interface between promotions and brand equity. Over the past decade, major brands have realised the potential of promotional activity in raising sales, but all too often, they have ignored the detrimental effect it can have on their brand […]

Promotion and advertising drive for Lurpak

Arla Foods is backing Lurpak with a new promotion and £1m TV campaign featuring Douglas the Butterman. Throughout September, consumers will be offered a Lurpak toast rack and two 250g packs of butter for £3.19. The ad, created by BMP DDB, with media through Carat, breaks nationally this week. It shows Douglas, created by Aardman […]

IPC to revamp Loaded and Homes & Ideas

IPC is poised to relaunch lad’s magazine Loaded and its home interest magazine Homes & Ideas after the two titles recorded disappointing circulation figures. Loaded was down 5.8 per cent period on period and 8.9 per cent year on year to 350,040 according to the latest figures from the Audit Bureau of Circulations for the […]

More surprise at weak six-sheets

Having read the article “Six-sheets trailing in the poster boom” (MW August 17), I’m happy to report that More Group is in bullish mood. The second and third quarters were almost 30 per cent up year on year, and the fourth quarter is sold well ahead of last year, with voidage levels below 5 per […]

Digest

Scottish Media Group has raised first-half pre-tax profits by 25 per cent to £30m with the help of first-time contributions from Virgin Radio and Ginger TV. SMG chief executive Andrew Flanagan says he is confident the company can remain independent and denied takeover talks with Carlton.

Digest

New Media is edited by Robert Dwek, dwek@journalist.co.uk

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