24 August 2006

Thinking ahead

Many in the advertising industry were surprised by The Guardian’s decision to appoint Wieden & Kennedy to its &£5m advertising account, but the newspaper has always done things its own way. Mark Choueke finds its traditional values hold true, but it has an eye on the future The Guardian divides readers’ opinions like no other […]

PepsiCo’s Indian summer

PepsiCo’s surprise announcement last week that chief financial officer and president Indra Nooyi will take over as chief executive from Steve Reinemund in October led many observers to wonder what had brought about the change.

MoreThan builds loyalty in a promiscuous market

MoreThan, the Royal & Sun Alliance-owned direct insurance brand, is piloting a loyalty scheme for policyholders in the hope of retaining customers in a price-led marketplace (MW last week). The Smartsave scheme gives policyholders up to 20% off at a range of online shops, UK attractions and on worldwide travel. It is being offered to […]

RSPB repositions for albatross campaign

The Royal Society for the Protection of Birds (RSPB) will kick off its biggest ad campaign to date next week as it seeks to reposition itself as a global conservation charity. The campaign focuses on the organisation’s bid to save the albatross, and the RSPB hopes the activity will reach beyond its traditional target market […]

ASA slams anti-paedophile website ad over ‘porn link’

The Advertising Standards Authority (ASA) has upheld a complaint against a radio ad by the Home Office and Child Exploitation and Online Protection Centre (CEOP) which inadvertently led listeners to a website with links to pornography. The ad, broadcast earlier this year, promoted the website thinkuknow.co.uk. The site warns against the dangers of paedophiles and […]

The brand personified

Customer experience is a popular theme among marketers. The idea is to ensure that every interaction a consumer enjoys with a brand – apart from direct use of the product or service – should contribute towards building satisfaction. In practic

Weeklies add gloss to market

While newspapers reinvent themselves in a bid to tackle the signs of a slow, long-term decline, magazines appear to be in relatively rude health.

The green cost of fruit and veg

Asda is piloting a food delivery scheme that it says could cut 3 million “food miles” a year if it were successfully rolled out across its UK stores (MW last week). The initial two-month pilot in Cornwall will see farmers delivering their prod

PepsiCo’s rosy future needs to be nurtured

At first glance, incoming PepsiCo chief executive Indra Nooyi could not have picked a better time to ease herself into the hot seat. Currently president and chief financial officer, she will become the company’s first female boss and one of the most powerful corporate women in the world, as the food and drink giant moves […]

Getting through to the student population

In your story on Tabletalkmedia (MW last week) the information about the SUBtv network was out of date. We are now installed in 90 UK universities, giving us a weekly reach of 1.6 million students. This equates to 80% of the student population and 30% of 18- to 24-year-olds in the UK. However, we did […]

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