EasyGroup entrepreneur Stelios Haji-Ioannou has vowed, in an exclusive interview with Marketing Week,to shake up the mobile phone industry with his new venture easyMobile. EasyGroup, which this year celebrates its tenth anniversary, has teamed up with Danish telecom company TDC and T-Mobile to set up the no-frills service, due to launch later this month. The […]
McDonald’s agonises over whether to apologise to customers about Sudan 1 contamination
Cahoot marketing supremo Deborah Cutler is leaving the business in June as parent Abbey starts to restructure the online bank. The departure of the marketing director coincides with 13 redundancies at the bank, as Abbey prepares to reduce its workforce by 3,000 – a target agreed with the bank’s new owner, Banco Santander Central Hispano. […]
The future of chocolate bar NestlÃ© Double Cream is looking increasingly uncertain after it emerged that NestlÃ© Rowntree is revamping the product for the second time in just two-and-a-half years. It is also planning to scrap the Double Berry va
Diageo has signed a multi-million pound sponsorship deal with McLaren that will see its Johnnie Walker whisky brand become the Formula One team’s headline sponsor, as first reported in Marketing Week (December 16, 2004).
Lee Jeans has shortlisted Vallance Carruthers Coleman Priest, LG&F, Farm, 180 Amsterdam and incumbent StorÃ¥kers McCann for its advertising account.
The Guardian is publishing a 68-page guide to the Formula One season next Monday (February 28). The special will be supported by a television and radio campaign created by DDB London.
O2 is to be the first company to use wearable versions of short-range wireless devices to distribute content to mobile phones. Rugby fans at next Sunday’s Six Nations match in Dublin will be able to get ringtone versions of the English national anthem and the official Irish rugby anthem. English fans arriving at Dublin airport […]
Two leading UK search marketing companies are rebranding in an attempt to move away from the industry’s “techy” image. Website Promotion Services (WSPS) has become The Search Works, while Corporem Global has renamed itself Latitude. The two are following the lead of WPP Group-owned global digital network mOne, which merged its worldwide search operations under […]
I’d like to clarify points raised in your news piece “CIM searching for director to stem membership loss” (MW February 10). Unfortunately, the article takes a rather simplistic view of the Chartered Institute of Marketing’s membership numbers without providing the proper context, and therefore does not paint an accurate picture. It is important to realise […]
Capital Radio Group and GWR Group, the radio operators that are expected to merge this May, have agreed to sell Century 106 in the east Midlands. The decision follows concerns from the Office of Fair Trading about the affect the merger would h
Fish4jobs, the online classified recruitment site owned by Newsquest, Northcliffe, Trinity Mirror and the Guardian Media Group, is the first port of call for UK jobseekers, according to new research. The latest National Online Recruitment Survey (NORAS) has just been published by online recruitment consultancy Enhance Media and ABC Electronic, the online auditing division of […]