Confidence is king

roundtable

Digital is infiltrating direct marketing, and as the domains collide our roundtable guests discuss how marketers are coping with embracing new skills that will strengthen existing ones.

Accelerated learning

sainsburys

With marketers increasingly stretched, a range of new creative techniques are swiftly up-skilling teams with minimal disruption to day-to-day activities.

All together now

aviva

Training together as a team offers benefits to learners, a faster pace of development and more efficient ways to introduce new ideas to the workplace.

Why EU data opt-in is one to fight

The optimism held by Michael Barnett regarding the possible impact of the draft EU Data Protection Regulation (DPR) on businesses that use one-to-communication to drive sales is dangerously misplaced. The DPR poses a very real threat to our industry and the UK economy, so we can’t afford to slip into complacency, cross our fingers and hope for the best.

Case study: Patagonia’s ‘Don’t buy this jacket’ campaign

patagonia

Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment but changed its philosophy to focus on environmentally-sound products after Chouinard realised his climbing tools were causing damage to rocky cliff faces.

How loyal are you to the brand you represent?

Secret Marketer

Over Christmas, Melinda Gates (wife of Bill) was a guest editor on BBC’s Radio 4 Today programme. She was asked if she allowed her children to have iPods, to which she replied no, as their lives had been built upon Microsoft’s success and she was loyal to that.

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