I hope Iain Murray feels better after the two rants we’ve witnessed in recent columns – two of the most ill-informed pieces I’ve read in a long time. For the record, the £20m the BBC will be spending on promoting its services over the next year represents less than one per cent of the BBC’s […]
Granada and Carlton are to launch a sales offensive at key advertisers in each of their TV regions. The push is designed to get them to “engage” with TV as a medium. In each of the TV regions, about five key clients will be invited to attend a lunch along with local MPs, actors, TV […]
Royal & SunAlliance’s property services division, Sequence, has appointed former Eastern Energy head of marketing Robert Pieczka as director of marketing development.
Unilever chairman Niall FitzGerald is trying to reopen the debate about GM crops and food in the UK. It was widely believed that the environmental and consumer ‘Frankenstein food’ campaigns of the late Nineties had destroyed any prospects of s
Thorntons, the luxury chocolate manufacturer and retailer, has reported a three per cent increase in company sales for the 28 weeks to 12 January.
Agency Assessments International (AAI), which advises clients on advertising pitches, is extending its remit to oversee advertisers’ relationships with production companies. The company claims advertisers can save up to 65 per cent of production costs by taking the task away from creative agencies. AAI says that there are a number of global and domestic production […]
The British Tourist Authority launches a £5m advertising campaign next week to attract overseas visitors to the UK. The campaign, which carries the slogan ‘UKOK’, has been created by Abbott Mead Vickers.BBDO. It will target the seven prime overseas markets: the US, Canada, France, Germany, Ireland, Belgium and the Netherlands. The campaign, which breaks next […]
Belying its dry-as-dust name, the City Food Lecture, given last week at London’s Guildhall, proved a surprisingly riveting affair. Not because it was packed with luminaries from the food industry, such as Sainsbury’s Sir Peter Davis – although it was. But because of a far from academic interest in some of its content, together with […]
The Scottish Parliament is to spend Â£1.5m on a TV campaign to tackle binge drinking.
The Church of England and anti-abortion groups are outraged at a morning-after pill advertising campaign due to break in February. This will be the first time that the pill, also called the emergency contraceptive pill, has been advertised in the UK. The pill, to be marketed under the Levonelle name, is owned by Schering Healthcare. […]
KLP Euro RSCG has been asked by Guinness Ireland to develop Carlsberg lager in Ireland. The undisclosed marketing budget will fund a mix of radio, outdoor and ambient media support.
Britvic Soft Drinks is launching a Robinsons Monster Mix squash to tie in with the launch of Walt Disney’s film Monsters, Inc.