Lessons that Barclaycard could learn

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Ad agencies at the crossroads

Advertising spend may have hit an all-time 12bn high, but you’ll still find West End advertising chiefs stalking agency corridors with an anxious frown on their faces. It’s not tomorrow they’re worried about, but the day after tomorrow. A strange preoccupation for an industry that normally cares little for the future and lives very much […]

Piracy fears stall Sony and Philips DVD launch

Sony and Philips have postponed their plans to launch Digital Video Disk (DVD) players this year because Hollywood film studios have not released enough films capable of being shown on the system. The high-quality combined music and movie players have been touted as the technology that will lift flat sales in the consumer electronics industry. […]

Cable outfit plans autumn pay-per-view launch

Recently-merged cable companies ComTel and Telecential plan to launch their pay-per-view TV service, called Take One, in October, despite not having completed any deals with major Hollywood studios. Director of business development Alexander Zwissler says: “We are in discussions with a number of studios at the moment. However, there is nothing we can announce as […]

BA clears staff member over accusations of wrong-doing

British Airways’ has cleared a member of its marketing, communications and information department of any wrong-doing, following anonymous accusations of malpractice (MW June 26). The airline received complaints from an outside source concerning a member of its staff. The complaint is understood to have come from one of the marketing department’s external suppliers and concerned […]

Launching a brand:Advalue:SELF-ASSESSMENT

The Inland Revenue charged Leagas Shafron Davis with introducing its self-assessment programme to the UK’s 8.5 million self-employed. How did it manage to overcome ‘the brief from hell’? Jeremy Hook of American Express reviews the strategy (ri

Draft Direct UK operation faces the axe

The future of the UK office of Draft Direct Worldwide is in serious doubt. The agency has lost most of its clients and its US parent has started a review of its operations. Draft Direct Worldwide president Dan Ginsburg says: “I am not happy with the situation in the UK. In every other country in […]

LANGUAGE CLASSES

As pan-European marketing and research increases, so does the likelihood of language confusion.

Essential Media lands 2m Scottish Newspapers task

Scottish Media Newspapers has appointed Essential Media to handle its 2m media buying account for its titles The Herald and The Evening Times. Workforce Media and Claxton were also understood to be vying for the business, which covers the recruitment advertising for both titles. Scottish Media Newspapers commercial director Christine Costello says: “We appointed Essential […]

DIGESTS

Nordsee, the German seafood restaurant chain, has left Ammirati Puris Lintas after 18 years and moved its account into KNSK/BBDO. Tapsa, Spain’s second-largest agency after Bassat O&M, has changed its name to Tapsa/FCB, as a result of True North’s acquisition of the Wilkens network in Europe. Leo Burnett has linked with Wirz, Vienna, to form […]

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