A-B to launch Michelob ‘light beer’ in UK

Anheuser-Busch (A-B) Europe is planning to launch Michelob Ultra, a low-calorie, low-carbohydrate American variant of the beer brand, in the UK next month. The move comes two years after the brewer scrapped Bud Lite, a similar low-calorie drink. The 1999 Bud Lite launch was supported by a 5m advertising and marketing push. It is not […]

BA mounts huge ‘sorry’ campaign to passengers stranded by strike

British Airways is mounting a huge PR offensive to repair the damage to its reputation caused by last week’s unofficial strike by check-in staff at Heathrow Airport. BA believes that it can turn around negative perceptions of its brand and cool the anger of furious passengers by apologising to them individually, explaining how the situation […]

Renault forces Fiat to rename new small car

Fiat has been forced to drop the name Gingo from its crucial new budget car just ahead of its launch, after complaints from rival Renault. Renault’s lawyers claimed the name is too similar to its Twingo, which is also a low-cost city car. The beleaguered Italian car manufacturer is now believed to be considering resuscitating […]

VW picks Craft as Skoda chief

Skoda has appointed Volkswagen marketer Chris Craft as managing director. He replaces Rob Tracey, who had been Skoda’s managing director since 1999. Tracey remains within the Volkswagen Group as managing director of automotive IT company gedas United Kingdom. Craft moves over from Volkswagen Group UK, where he was head of group services, overseeing its portfolio […]

Claydon stays, Triangle goes in £4m RM pitch

Royal Mail has retained Claydon Heeley Jones Mason on its £4m sales promotion business, but has dropped Triangle Communications from its roster. Triangle has been replaced by independent agency Billington Cartmell. The main brief for this year is to promote first class stamps over the Christmas period. Omnicom agency Claydon Heeley Jones Mason has devised […]

H-F UK picks its first head of marketing

Hachette Filipacchi (H-F) UK, publisher of Elle and Sugar, has appointed director of music and marketing at Sky digital music channel Music Choice Simon Bell as its first marketing director. He takes up his position on September 1. The move follows chairman Kevin Hand’s decision in March to make managing director Vivien Cotterill’s role redundant. […]

Claydon stays, Triangle goes in £4m RM pitch

Royal Mail has retained Claydon Heeley Jones Mason on its £4m sales promotion business, but has dropped Triangle Communications from its roster. Triangle has been replaced by independent agency Billington Cartmell. The main brief for this year is to promote first class stamps over the Christmas period. Omnicom agency Claydon Heeley Jones Mason has devised […]

Orange to appoint Naked Communications

Orange is poised to appoint Naked Communications to handle its strategic media planning in the UK. It is understood the agency, which formerly worked with 3, will be appointed once a decision has been made on Orange’s global media agency, a battle being fought between OMD and Media Planning Group.

J Barbour looks for ad agency

J Barbour, the country clothing brand, is looking for an advertising agency. The search is being headed by international marketing manager Claire Saunders.

Reuters makes £6m pre-tax profit

Reuters has made a £6m pre-tax profit for the six months to the end of June, compared with an £88m loss for the same period last year. However, revenues fell by 12 per cent – to £1.56bn – compared with the same period in 2002.

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