Tesco CEO claims retailer ‘more competitive than ever’ on value
Niamh CarrollTesco retains a “healthy dose of paranoia” about taking on the “intensely competitive” supermarket category, despite value play delivering market share gains.
Puma launches first global brand campaign in a decade
Molly InnesThe sports brand is making its “biggest marketing investment ever” to focus on performance positioning.
Almost half of brands view marketing as a cost rather than an investment
Josh StephensonMarketers believe they are having a greater impact on business, but still feel held back by the age-old perception marketing is a cost rather than an investment.
‘No substitute for truth-led ideas’: What AI means for marketing creativity
Matthew ValentineAI: Beyond the Hype. Is there a role for AI in creative “co-creation” that is both effective and ethical?