BA right to fly the flag again

In response to Dorothy Mackenzie’s letter regarding BA’s decision to fly the flag once more (MW June 17), I find her suggestion that the airline’s customers are wrong to be foolhardy, if not a little arrogant. BA is right to respond in the way that it has because those companies that fail to react to […]

Cherry pickers

Abbey National’s decision to close up to half its 3,500 customer service counters was not meant to discourage unprofitable customers, the bank claims (MW June 17). “Rather we want to turn them into profitable customers through cheaper distribution channels,” a spokesman says. The bank is encouraging people to use telephone banking and the Internet. However, […]

Carat reshuffles to cushion VW blow

As BBJ Media Services waits for news of whether it will retain its hold on the £44m Volkswagen UK media account, a senior management reshuffle has begun. Jerry Buhlmann, BBJ’s managing director, co-founder and a player on the agency’s VW account, is to move within the Aegis group to sister company Carat International at the […]

Digest

Guinness is celebrating National Twin Week this week with the launch of a new advertising campaign for Guinness Draught Extra Cold. The ad, which breaks on Channel 4, is through Guinness’ agency Abbott Mead Vickers.BBDO. It features Robert de Niro lookalikes Alex and Stuart Lawson as twins who act and look exactly the same, but […]

Brief Encounter

We asked three event organisers to respond to a corporate hospitality brief provided by a business publisher. The details were vague: The business publisher has a budget of between £20,000 and £30,000 to entertain 20 to 30 people (without spouses). The guests will be a combination of current and potential advertisers, and the object of […]

Outdoor ownership shake-up hits revenue

Short-term deals and dramatic changes in company ownership are being blamed for an estimated £20m drop in revenue in the outdoor market this year. According to industry players, revenue for the first six months of the year is down by about 15 to 20 per cent. One contractor, Maiden, issued its second profits warning of […]

Information Age

Industry figures for 1997/98 show turnover for the top 25 field marketing companies was &£174m – representing a 25 per cent growth on the previous year. Similar growth is expected this year. The future is bright for field marketing. What is elusive, is establishing the characteristics and direction of that bright future. Those who are […]

Labour slated over tobacco ad ban

Opponents of the Government’s proposed ban on tobacco advertising have slated draft regulations as premature, draconian and confusing. The bans on poster and press advertising have been brought forward from July 2001 and July 30, 2002 respectively as stipulated by the European directive, to December 10 this year. Tobacco Manufacturers’ Association director of trade and […]

LH-S to promote RFU in run-up to World Cup

The Rugby Football Union (RFU), the English sport’s governing body, has appointed Lowe Howard-Spink to promote the game in advance of the Rugby World Cup which takes place in the UK in October. The agency, as well as advertising the game in general, will promote four England warm-up matches against Canada, the US, and two […]

Shadow of a giant falls on Kingfisher

Kingfisher chief executive Sir Geoffrey Mulcahy attempted to shrug off the disappointment of losing Asda to American giant Wal-Mart last week with the opening of a B&Q store in Shanghai. The opening, which is the latest in a line of extensions of the B&Q brand abroad, is part of Mulcahy’s plans to make his company […]

BTCellnet launches new press campaign

BTCellnet is launching a new national press advertising campaign on July 1 to promote its roaming facility, which allows customers to use their mobile phones abroad. BTCellnet customers can now call from 99 different countries – which the company claims is a wider range than that offered by any other mobile phone company in the […]

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