Look no further for expertise on digital

Depending on what type of person you are, the challenge of being a marketer in a digital world is either keeping you awake with sheer excitement at the potential for engaging your brand’s customers, or keeping you awake with confusion and despair. Whichever of the two situations you find yourself in during the small hours, […]

Muslim consumers: The Facts

Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.

Young, connected and Muslim – Chicken Cottage case study

Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there. Below is a case study on the mainstream halal brand, Chicken Cottage.

Viewpoint: Rebranding to differentiate a brand – Young, connected and Muslim

Mohammed Ismaeel

Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there. Below is an expert viewpoint on marketing to Muslims.

Young, connected and Muslim

Young, connected and Muslim

Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.

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