Top marketer Brent leaves Burger King International less than a year after joining company
Tobacco giant Philip Morris is developing a smokeless cigarette system in the UK amid growing concern about the effects of passive smoking. Known as the “electronically heated smoking system”, the device works by only heating tobacco when the smoker inhales. Cigarettes are placed inside a special lighter that is activated when the smoker breathes in. […]
The food industry will edge closer to victory on food labelling when the Department for Environment, Food and Rural Affairs (Defra) calls for the use of Guideline Daily Amounts (GDA) for energy and nutrients and front-of-pack labelling instead
Cheetham Bell JWT and its in-house design agency Germ Creative Consultants have scooped the creative account for Casio Electronics. It follows a four-way pitch against three undisclosed agencies. The agency is now working on a campaign that will focus on the Casio brand rather than its products, as it has done in the past. Casio […]
A sluggish start to 2005, combined with increasing competition from supermarkets and value retailers, is forcing many high street fashion outlets to take drastic action, says Caroline Parry
Reebok Europe has appointed Levi Strauss marketer Grace Pardy as European marketing director for the sports performance category. She joins the company next month. Pardy will be responsible for managing the Reebok performance marketing and products across the Europe. She will also handle the brand’s sports partnerships, for instance with the 2005 Paris Marathon, and […]
The Office of Fair Trading has called on product manufacturers to “overcome their fear of complaining” and to provide evidence of the role of the large supermarkets when it comes to supplying their grocery products. The OFT has found that “by and large” supermarkets are complying with the Supermarkets Code of Practice in its first […]
Eidos, the games publisher responsible for the Tomb Raider series, has received two takeover bids for its business, including a £71m offer from investment group Elevation Group and an undisclosed bid from SCI Entertainment.
Manchester United has launched a high-speed internet service that will give registered fans a chance to share a Manchester United e-mail address.
Organisers of black-tie dos are prepared to serve up ‘plastic chicken’ so they can dish out £20,000 to have a star talk rhubarb. The tables need turning, says Iain Murray
Spirits company William Grant & Sons has dropped Vallance Carruthers Coleman Priest (VCCP) from its estimated Â£5m global advertising account for Grant’s scotch whisky.
Britvic Soft Drinks is rebranding its 7UP Light fizzy drink as 7UP Free in response to Coca-Cola’s newly invigorated diet brands. Coca-Cola is relaunching its Dr Pepper, Fanta, Lilt and Sprite “lite” and diet variants under the umbrella brand Z – standing for zero added sugar. The relaunched products will appear on shelves in mid-April […]