24 March 2005

Philip Morris develops smokeless cigarettes

Tobacco giant Philip Morris is developing a smokeless cigarette system in the UK amid growing concern about the effects of passive smoking. Known as the “electronically heated smoking system”, the device works by only heating tobacco when the smoker inhales. Cigarettes are placed inside a special lighter that is activated when the smoker breathes in. […]

Defra to favour GDA food labelling

The food industry will edge closer to victory on food labelling when the Department for Environment, Food and Rural Affairs (Defra) calls for the use of Guideline Daily Amounts (GDA) for energy and nutrients and front-of-pack labelling instead

Cheetham Bell beats three to Casio account

Cheetham Bell JWT and its in-house design agency Germ Creative Consultants have scooped the creative account for Casio Electronics. It follows a four-way pitch against three undisclosed agencies. The agency is now working on a campaign that will focus on the Casio brand rather than its products, as it has done in the past. Casio […]

Reebok picks head of Euro sports

Reebok Europe has appointed Levi Strauss marketer Grace Pardy as European marketing director for the sports performance category. She joins the company next month. Pardy will be responsible for managing the Reebok performance marketing and products across the Europe. She will also handle the brand’s sports partnerships, for instance with the 2005 Paris Marathon, and […]

‘Naive’ OFT seeks more evidence to curb grocers

The Office of Fair Trading has called on product manufacturers to “overcome their fear of complaining” and to provide evidence of the role of the large supermarkets when it comes to supplying their grocery products. The OFT has found that “by and large” supermarkets are complying with the Supermarkets Code of Practice in its first […]

Eidos receives two takeover bids

Eidos, the games publisher responsible for the Tomb Raider series, has received two takeover bids for its business, including a £71m offer from investment group Elevation Group and an undisclosed bid from SCI Entertainment.

Britvic rebrands 7UP Light to allay health concerns

Britvic Soft Drinks is rebranding its 7UP Light fizzy drink as 7UP Free in response to Coca-Cola’s newly invigorated diet brands. Coca-Cola is relaunching its Dr Pepper, Fanta, Lilt and Sprite “lite” and diet variants under the umbrella brand Z – standing for zero added sugar. The relaunched products will appear on shelves in mid-April […]

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