It’s all in the breast possible taste

If you see a giant rose-pink bra coming your way, don’t panic – it’s not a Labour Party promotion. The brassiere – size 148 JJ – is being towed around the UK to help boost the profile of Marks & Spencer’s bra-fitting service. M&S has installed bra-fitting sensors to ensure that shop assistants don’t make […]

Digest

Drug companies are being targeted by Cyveillance, which operates in the growing area of online brand protection. It has linked up with Biocode, an offline brand protection specialist, to offer a service for pharmaceuticals wanting to crack down on counterfeits. US-based Cyveillance has recently been increasing its presence in the UK, where it competes with […]

A narrow path for broadband

Broadband access is the new black for the digerati, with its potent promise of film-standard streaming and full interactivity. Yet, if it is ever to catch on, it will have to fulfil at least two vital requirements. First, a glamorous application to drive it into the living room; and second, in the UK at least, […]

Digest

Dennis Publishing has announced the closure of PC Gear, its computer gaming and lifestyle magazine, and the suspension of its women’s shopping title PS.

Rodrigues returns to Ericsson UK

Alex Rodrigues has returned to Ericsson’s UK mobile telephones consumer products division, where he was marketing chief, to take up the role of managing director, just two months after leaving the division. Rodrigues relocated to Singapore in March to run Ericsson’s accessories business in the Asia-Pacific region. He was replaced by Steve Walker as director […]

Digest

Commonwealth Games 2002, the Manchester-based consortium, has appointed Mike Hales as director of communications, with responsibility for media services.

Digest

Lowe Live has launched a press and bus campaign to reposition Slendertone, the body tone specialist, from the slimming market to the health and fitness sector.

CIA out as OMD scoops £17m Express business

Express Newspapers has reversed its decision to split its Daily Express and Sunday Express media buying account between two agencies and handed OMD the £17m business. CIA, which was the incumbent on the Daily Express, is understood to have lost the business because it refused to agree to some of the demands made by Express […]

Digest

Scottish & Newcastle Retail has appointed strategy and marketing director Jeremy Blood to its board. Blood is responsible for all marketing of S&N’s restaurants, hotels, pubs and bars.

Digest

The Liberal Democrats have unveiled a poster campaign, created by banc, highlighting problems in the NHS under Labour and the Tories.

Digest

Future Plus, the contract publishing arm of Future Publishing, has signed a deal with retailer WH Smith to produce a magazine called WH Smith Family Days Out.

Don’t knock Allied for its bold strategy

It’s ironic that Allied Domecq’s shares dropped by 22.75p when the board announced an increase in pre-tax profits of 16 per cent, ostensibly because advertising and marketing spend had grown by just one per cent to £161m. Surely this is the increased return on investment many shareholders look for, especially in more mature markets? Allied […]

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