Save the Children is launching a campaign urging all people in the UKnamed Gordon Brown to support the charity’s push for free healthcare for children in Africa. It is hoped the activity will persuade Gordon Brown MP – Britain’s next Prime Minister – to lobby the G8 on the issue next month.
Becoming involved is what it is all about and there could be trouble in store for those brands that fail to appreciate the growing environmental concerns of their customers or play an active part in helping to reduce emissions of greenhouse gas CO2, reports Robert Lester
A Marketing Week/BrandIndex survey reveals that brands with poor environmental reputations, most notably supermarkets, can turn around their public image. But brand owners beware – consumers will not be duped by false green credentials. David Benady examines the findings
Brands can lead the way in the eco sea-change by offering consumers innovative and aspirational products – that just also happen to be green
Ebay has appointed Albion to handle its £10m advertising business after a final shootout against Mother. The account moves from Delaney Lund Knox Warren & Partners, which did not repitch.
One of BP’s most senior executives John Manzoni is leaving the oil giant after 24 years. Manzoni, who is chief executive of refining and marketing, will be replaced by executive director Iain Conn when he leaves at the end of August. Manzoni was tipped as a potential successor to the group’s former chief executive John […]
Red Bull UK former managing director Harry Drnec is making a comeback with the launch of a carbonated drink blend with 100% juice, called Suso. Suso is expected to launch as early as August. It will not go up against Red Bull but will instead target a “general” consumer market that will find the carbonated […]
Capital 95.8 is launching an outdoor advertising campaign to promote new DJ Bam Bam’s evening show. It is the first show-specific activity from the GCap-owned station since the Johnny Vaughan Breakfast Show campaign in 2004. Bam Bam and sidekick Streetboy join Capital in the 7pm weekday slot next Monday and the advertising campaign breaks on […]
Agencies could face getting the chop from the COI roster if they fail to present a valid environmental policy. The Government advertising body is poised to launch a review into it suppliers’ green credentials later this year, as it gets serious about setting targets for all businesses in areas such as carbon emissions. A COI […]
CBS Corporation has bought internet radio portal Last.fm for $280m (140m). The deal is the latest is a series of moves by CBS to boost its online presence after its interactive division acquired Wallstrip.com and invested in Joost and Spot Runner.
The London Evening Standard is reviewing its estimated 10m advertising business as its new managing director, Andy Mullins, attempts to reverse falling sales of the newspaper.
GCap Media is ploughing 5.6m into developing its radio brands after reporting a 9% drop in annual revenues. Pre-tax profits at the Capital Radio owner fell from 22.2m to 14.4m in the 12 months to March 27, while revenues were down from 220.2m to 200.1m.