24 November 2005

Argos teams up with Help the Hospices

Argos is teaming up with charity Help the Hospices to launch a customer donation scheme in an effort to raise &£250,000 in two years. Tick To Give enables consumers to make an additional 20p payment by marking a box when placing an order with the retailer. The extra cash will be given to the hospice […]

Ex-Ogilvy chief launches marketing group

Former Ogilvy Group chairman and chief executive Paul Simons has finalised the launch of marketing services group Cagney, which will be floated on the Alternative Investment Market next month. The holding company – an anagram of “agency” – consists of advertising shop Walsh Trott Chick Smith, promotional marketing specialist Cubo, public relations business The Media […]

Unilever approaches agencies over £10m Pot Noodle campaign

Unilever UK Foods is reviewing the advertising account for iconic snack brand Pot Noodle as part of its plans for a &£10m reinvention of the brand. It is understood that the Anglo-Dutch food giant has briefed incumbent agency HHCL United and two other Unilever roster agencies, thought to be Bartle Bogle Hegarty and Mother, to […]

Not a low-flush privy to be safe from the domesday book of DIY

When the local council swoops on every house in search of tax-raising home improvement, the DIYer will smirk at every unbecoming ‘feature’ in his castle For years, we DIY botchers have borne our scars with fortitude, each a poignant and tender reminder of a job half-done. We have withstood the whips and scorns of angry […]

A little bit of everything

Tequila/London has emerged from its controversial merger to claim top spot in this year’s survey, as marketers see the benefits of its multi-disciplinary expertise – this year’s trend. By David Reed If observers from within the agency world were to be believed, this was most definitely not Tequila’s year. It began with the TBWA/GGT merger, […]

The hard-to-reach places

Gaining access to the wealthy, the poor or minorities is difficult for market research purposes, as without the right location, timing and incentives, response levels will be low, says Alicia Clegg But what if you are trying to reach wealthy consumers with a hectic social diary, or business leaders for whom time is, quite literally, […]

An old medium that’s still vital in the new economy

Modern consumers demand a choice of shopping channels, but they all like to make their choice from an old-fashioned paper catalogue, says Richard Roche Alice Beer, formerly of the BBC’s Watchdog show, is on the offensive on behalf of the Direct Marketing Association, explaining the virtues of the DM industry to consumers and promoting a […]

The race for cut-through

Black and Asian groups have a huge influence on modern youth culture, yet this is rarely reflected in communications planning. Marketers need to understand them to break through to young people Recently Sony launched the first viewer-led, interactive drama series, called Dubplate Drama, aimed at the elusive 16- to 24-year-old age group for its PlayStation […]

Bursting Finish’s bubble?

P&G wants a major presence in the dishwasher detergent sector, but will its ‘gentle’ Fairy stand a chance against the leader Finish? asks Barny Stokes

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