Meccano Toys is looking for a UK ad agency in a shift away from its current strategy of using world-aligned advertising agency Grey Paris. The metal construction toy was originally the brainchild of model train maker Frank Hornby, who patented it in 1901, and sold it under the name “Mechanics Made Easy”, but after falling […]
Planet Patrol, the gay bulletin board system backed by Allied Domecq and CHBi Interactive Media, is to launch on the AOL (Europe) online service this week. The year-old site, which features branding from drinks brands including Beefeater and Kahlua and online access to Gay Times, will also launch fully onto the Internet before the end […]
Reputedly a bit of a task master, Andy Jonesco nonetheless seems to inspire loyalty and praise among staff. But, with job cuts on the agenda at the Express, this could well change.
Emerging European nations are still learning the ad ropes, but show much promise.
Ambrose McGinn, Marketing director, Abbey National
Carlsberg-Tetley’s new product development (npd) plans have been further hit by the departure of director Tom Wright, the man behind the shelved launch of controversial alcopop Thickhead. Wright is leaving to become director of sales and marketing for Center Parcs UK, the Scottish & Newcastle-owned chain of holiday complexes. He has been in charge of […]
Sally Ferries, the cross-Channel ferry operator, is reviewing its advertising account with Ammirati Puris Lintas in the light of the new joint venture between Stena and P&O. APL says it is on the pitch-list for the 1m business, though it is unclear which other agencies have been shortlisted. The move comes after a review of […]
For the Internet to pull in large numbers of home users and enter the mass market, it needs to be faster, cheaper, easier to use and more entertaining
Staff departures, loss of worldwide dominance, increased competition and a weak stock market flotation have left former leading online service provider CompuServe in a very shaky position.
Much time and effort has been put into proving the link between outstanding creative work and advertising effectiveness. But creative ads are only one part of the equation. The National Savings campaign shows strategic and media “creativity” can result in outstanding effectiveness. National Savings exists primarily to help finance Government borrowing and has to compete […]
Camelot looks into lottery launches on the Continent in the light of probable Labour Government curbs
The Netherlands Tourism Board has doubled its ad spend for next year and hired Harari Page to handle the account, worth more than 2m. Harari Page won the business in a four-way pitch against HJSW Partnership and two smaller agencies, Gould & Portman and Ginn Jeffery International. The Dutch board has decided to change its […]