24 October 2013

Property’s path of potential

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A rivival in the property market thanks to government schemes such as Help to Buy could open new doors for brands, but damaged consumer trust and squeezed disposable incomes requires a fresh marketing approach. 

John Lewis’s loyalty plot

John Lewis holds a strong position as a leader in multichannel retailing, yet how successful the new loyalty scheme will be is entirely dependent on how data is used and managed across all its existing channels (mwlinks.co.uk/JohnLewisLoyalty). This requires some hefty analysis and the lack of appropriate tools  to do this is often a reason […]

Top marketers on the property issues affecting brands

Also in this story: Property’s path of potential: The marketing strategies accelerating the UK’s property boom Q&A: Charlotte Harper, marketing director, Zoopla Property Group Will Help to Buy live up to its name? Engaging local communities Zoopla’s sponsorship of West Bromwich Albion helps it communicate with the surrounding community while also boosting its profile in […]

Will Help to Buy live up to its name?

Government schemes like the first phase of Help to Buy have been widely credited with giving the property industry a much needed injection of life, but critics are sceptical whether the recently launched mortgage guarantee aspect of Help to Buy will lead to a boom.

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