John Lewis holds a strong position as a leader in multichannel retailing, yet how successful the new loyalty scheme will be is entirely dependent on how data is used and managed across all its existing channels (mwlinks.co.uk/JohnLewisLoyalty). This requires some hefty analysis and the lack of appropriate tools to do this is often a reason […]
Also in this story: Property’s path of potential: The marketing strategies accelerating the UK’s property boom Q&A: Charlotte Harper, marketing director, Zoopla Property Group Will Help to Buy live up to its name? Engaging local communities Zoopla’s sponsorship of West Bromwich Albion helps it communicate with the surrounding community while also boosting its profile in […]
Government schemes like the first phase of Help to Buy have been widely credited with giving the property industry a much needed injection of life, but critics are sceptical whether the recently launched mortgage guarantee aspect of Help to Buy will lead to a boom.