24 September 1998

Victorian outlook a bad brew for UK pubs’ millennial prospects

A s handy an indicator of forthcoming recession as any is the catering sector in general, and licensed premises in particular. There is something of Victorian morality in this index – how can we squander the family’s pennies in a gin alley, when there are little hollow-cheeked mites in the corner of a flag-stoned slum […]

PepsiCo awards Glenn top UK role

Walkers Snack Foods UK vice-president of marketing Martin Glenn has made the leap to leading the company as president and chief executive officer. Glenn, who takes up a position only rarely achieved by marketing directors, replaces Tony Illsley who quit four weeks ago to become chief executive of Telewest, the UK’s second largest cable television […]

Britvic launches J2O juice brand

Britvic Soft Drinks is launching a juice-based soft drink range for the pub market called J20, supported by a 3m advertising campaign. J20 is aimed at 25- to 44-year-olds and is available in three flavour combinations – apple and mango, orange and passionfruit, and apple and melon. The ad campaign, by HHCL & Partners, launches […]

Cracknell to part company with AP

Andrew Cracknell, chairman and former creative director of Ammirati Puris Lintas London, is leaving the agency, and may quit the advertising business altogether. Cracknell, 52, is moving to APL Worldwide in November to work on a “specific creative project” with APL chief Martin Puris in New York. He will leave in December after three years […]

EMAP’s Red tries masthead radio

EMAP is launching a masthead radio programme based on its women’s glossy magazine Red, to be broadcast on the company’s Magic radio network. Red’s November issue will carry a cover mount and a 48-page supplement called “Have the perfect Christmas”. Its contents will be promoted on the Magic stations using short editorial features giving tips […]

End of the line

The quality of response a call centre yields largely depends on the quality of the brief it originally receives from the client. Yet telemarketers find that clients and advertising agencies still regard call centre selection and briefing as a simple job to be carried out by their most junior staff and at the last possible […]

US ad agency seeks out UK media buyer

A US advertising agency which numbers Agfa, Colgate and the famous knife makers Swiss Army Brands among its clients, is in partnership talks with London media agencies. Mullen Advertising, of Wenham, Massachusetts, is negotiating with a number of agencies over setting up a UK buying operation for its clients. According to research from the American […]

Mickey’s menagerie in la merde

We wear their baseball caps, sometimes back to front, we eat their disgusting hamburgers, watch their immature, violent films, listen to their rubbishy music, mimic their manners and speech, and watch agog as the man they call Mr President lowers himself slowly into the dustbin of history amid shrieks of global laughter. But do we […]

Congress to swell tourism ad budget

The US government will pour around US$65m (39m) a year into a new long-term campaign to market the US as a tourist destination – if a bill called the Visit USA Act gets the green light from Congress on October 11. According to a spokesman for the US National Tourism Organisation, which is backing the […]

DIGESTS

Saatchi & Saatchi and Grey are understood to be the last two contenders for the Sporting Life account.

London Electricity risks data protection showdown

London Electricity risks flouting data protection rules by promoting a new Free Energy Mortgage from Alliance & Leicester in its customer magazine. Mortgage provider A&L will pay customers’ gas and electricity bills for the first three years, but only if they switch to London Electricity. A&L will conduct most of the marketing activity for the […]

MW passes 40,000-mark

Marketing Week’s circulation has passed 40,000 for the first time since 1989, according to Audit Bureau of Circulations figures just published for the year July 1997 to June 1998. The total net 40,208 figure reached by the audit issue marks a three per cent increase on last year’s 39,069. The new benchmark has been achieved […]

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