25 April 1996

Rowley leaves Cellnet for md post at 3 Com

Cellnet marketing director Steve Rowley is quitting to join technology company 3 Com as managing director. Rowley, who takes up his new role next month, joined Cellnet in August 1994 from IBM, where he was director of the personal computer division. Cellnet has not yet appointed a successor. Rowley says: “I was happy where I […]

BA Holidays hires head of marketing

British Airways Holidays is ap-pointing Tricia Warwick from Utell International as its new marketing chief. Warwick will report to BA Holidays managing director Roger Heape and is replacing Martin Young, the former head of sales and marketing who left in January. Since Young’s departure, the job has been reorganised to incorporate customer relations. At Utell, […]

Quaker to ambush Kellogg with 1m football campaign

Quaker is hoping to ambush Kellogg’s Euro 96 sponsorship deal, with a 1m football-themed advertising campaign and a temporary reformulation of its flagship cereal brand, Sugar Puffs. Quaker will replace 15 to 20 per cent of the regular cereal packs over the next 12 weeks, with the limited-edition Honey Monster’s Football Sugar Puffs, containing banana […]

No Title

How can communicators make the most of what Andreas Whittam Smith, co-founder of The Independent, describes as “The Third Screen” – the successor to cinema and television? The first step should be to understand what the Internet is and what it is not: and this is best done by using it. Marketers should be familiar […]

Tesco to unveil Clubcard Plus credit card in June

Tesco plans to launch its new co-branded card nationally in the first week of June. The card, being developed in conjunction with NatWest Bank (MW April 19), will be called Clubcard Plus. It is being presented to Tesco’s board this week, and is similar to a debit card, but is being dubbed a payment card. […]

Setting straight credit card rate

Could I please draw your attention to an inaccuracy in a recent news story concerning the entry of People’s Bank to the UK credit-card market “US bank takes on marketer to oversee credit card launch” (MW April 12). At the tail end of the story you say MBNA offers a card with an APR of […]

Big guns open fire on Co-op price plan

As the Co-op presses on with its price-slashing Low Price Zone promotion, big-label suppliers are taking retaliatory action to protect their brands. Does a loss-leading strategy have long-term value?

POSTER WATCH

In the first of an occasional series, we research the effectiveness of outdoor campaigns

… as survey reveals cable households watch more TV

Viewers in cable homes watch more TV than non-cable households, and higher cable and satellite channel is at the expense of terrestrial channels, new research shows. The main cable-exclusive channels reach over half of all people and almost three-quarters of all men and three-quarters of all adults in cable homes, according to the first Cable […]

Cadbury axes Biarritz and launches Darkness

Cadbury is axing its struggling Biarritz brand to make way for Darkness, its latest plain chocolate assortment, in an effort to rejuvenate the declining boxed dark chocolate sector. Biarritz appeared on the market ten years ago, replacing the ailing Bournville Selection, in a distinctive triangle-shaped box. It was supported by a 1.5m TV campaign through […]

Fashion Statement

Top London store Harvey Nichols has ambitious plans for expansion, with next week’s flotation expected to fund the great push North. But can the darling of Knightsbridge become an exclusive national brand? By Michele Simpson

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