25 April 2002

Digest

P&O is to buy out Stena Line’s 40 per cent share in P&O Stena Line and is considering axing the Dover-Zeebrugge route. The company says it has no plans to cut marketers.

Digest

Perspectives Red Cell has appointed director of direct marketing David Moody and joint creative director Stuart Burnett as joint chief executive officers. Former chief executive John Williams becomes chief integration officer worldwide at Red Cell.

Digest

Air, the French agency, has created a £2m TV campaign to launch L’Oréal’s new Cacharel fragrance, Gloria.

Digest

TUI UK marketing director Hugh Edwards has been appointed to the UK board, together with four other TUI senior personnel, bringing board numbers up to 12.

Digest

Heinz is introducing a new on-pack logo on more than 70 canned products, to tell customers about how many portions of fruit and vegetables each contains. The initiative has been developed with the British Dietetic Association.

Leeds United appoints head of marketing

Premiership side Leeds United Football Club has appointed former Adidas marketer Roy Gardner as its head of marketing. Gardner joins from outdoor clothing company Helly Hansen, where he was head of communications. Before that he worked at Adidas UK as group brand communications manager. He joins Leeds next month. A trio of senior marketers left […]

Digest

BTopenworld is to sponsor the eighth annual music industry soccer six event.

Leeds United appoints head of marketing

Premiership side Leeds United Football Club has appointed former Adidas marketer Roy Gardner as its head of marketing. Gardner joins from outdoor clothing company Helly Hansen, where he was head of communications. Before that he worked at Adidas UK as group brand communications manager. He joins Leeds next month. A trio of senior marketers left […]

Digest

…The BBC has shut down its loss-making e-commerce subsidiary, Beeb Ventures. The operation was once seen as a potential rival to major online retailers such as Amazon.

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]