Case study: Microsoft and privacy as a differentiator
Microsoft is using privacy as a differentiator in a major attack on its rival Google.
Viewpoint: Olivier Amar, chief executive and co-founder of MyPermissions
MyPermissions is a service that enables people to check what permissions are being sought to access their data from sites such as Twitter and Facebook.
The best of British brand performers
Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.
Privacy: For whose eyes only?
With new UK and EU regulations on the way and services that throw wide brands’ customer information collecting and sharing practices, transparent data strategies are becoming a major differentiator in the pursuit of consumers
Retail marketing: See me, touch me, move me
To beat competition from the internet, brands are using cutting-edge technology to make the physical shop environment as interactive as it can be online
Youtility: Helping others to help yourself
A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?
Annual appraisals with a marketing twist
As I’ve mentioned previously, this is the time of year for annual appraisals at my company – the time when you make feverish attempts to ingratiate oneself with one’s manager or, in some cases, remind them one still exists.
Keeping on top of the digital evolution
Your roundtable on whether mobile is the best channel for digital ad spend fails to take into account two areas of digital spending that are also effective in the marketing mix.
Join the modern marketers’ manifesto debate
Marketing Week has always championed best practice for its readers in the form of interviews with senior directors at the top of their game, knowledge gleaned from the most relevant and insightful case studies we can unearth and brilliant columnists willing to stress test received wisdoms.
China’s influence is finally upon us
This week’s column comes from a hotel room in Beverly Hills where your humble columnist is nursing the mother of all hangovers. I went on a bender last night and the consequences are still painful. I blame myself, of course, but not half as much as I blame China. The Middle Kingdom is responsible for a lot of things these days, including my bed-ridden state. Let me explain.
Q&A: The ICO’s senior international policy officer
Hannah McCausland, the Information Commissioner’s Office senior international policy officer, talks about the effect the new EU General Data Protection Regulation will have on brands and businesses that handle consumer data.
Engage Awards Brand Innovator of The Year Preview
Take an in-depth look at the brands and products that have made this year’s Engage Awards Brand Innovator of The Year shortlist, in association with Reckitt Benckiser.
‘Marketers are at risk of being driven by data’ – Diesel CMO
Data can help drive the creative process but many in marketing are overestimating its contribution, according to Diesel’s chief marketing officer Dario Gargiulo.
Unilever, Apple, Cannes Lions: 5 things that mattered this week and why
From Unilever’s Keith Weed calling out influencer marketing and other key moments from Cannes to the results of 20 years worth of salary survey data, we round up all the marketing news you need to know from the past week.
Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions
Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.
P&G: If you aren’t doing multicultural marketing, you aren’t doing marketing
Cannes Lions 2018: Marc Pritchard believes the days of marketing to a general audience are over, and with people wanting to see themselves in ads brands will have to start representing their whole audience.
