Engage Awards Brand Innovator of The Year Preview
Take an in-depth look at the brands and products that have made this year’s Engage Awards Brand Innovator of The Year shortlist, in association with Reckitt Benckiser.
Case study: Microsoft and privacy as a differentiator
Microsoft is using privacy as a differentiator in a major attack on its rival Google.
Viewpoint: Olivier Amar, chief executive and co-founder of MyPermissions
MyPermissions is a service that enables people to check what permissions are being sought to access their data from sites such as Twitter and Facebook.
The best of British brand performers
Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.
Privacy: For whose eyes only?
With new UK and EU regulations on the way and services that throw wide brands’ customer information collecting and sharing practices, transparent data strategies are becoming a major differentiator in the pursuit of consumers
Retail marketing: See me, touch me, move me
To beat competition from the internet, brands are using cutting-edge technology to make the physical shop environment as interactive as it can be online
Youtility: Helping others to help yourself
A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?
Annual appraisals with a marketing twist
As I’ve mentioned previously, this is the time of year for annual appraisals at my company – the time when you make feverish attempts to ingratiate oneself with one’s manager or, in some cases, remind them one still exists.
Keeping on top of the digital evolution
Your roundtable on whether mobile is the best channel for digital ad spend fails to take into account two areas of digital spending that are also effective in the marketing mix.
Join the modern marketers’ manifesto debate
Marketing Week has always championed best practice for its readers in the form of interviews with senior directors at the top of their game, knowledge gleaned from the most relevant and insightful case studies we can unearth and brilliant columnists willing to stress test received wisdoms.
China’s influence is finally upon us
This week’s column comes from a hotel room in Beverly Hills where your humble columnist is nursing the mother of all hangovers. I went on a bender last night and the consequences are still painful. I blame myself, of course, but not half as much as I blame China. The Middle Kingdom is responsible for a lot of things these days, including my bed-ridden state. Let me explain.
Q&A: The ICO’s senior international policy officer
Hannah McCausland, the Information Commissioner’s Office senior international policy officer, talks about the effect the new EU General Data Protection Regulation will have on brands and businesses that handle consumer data.
Santander adopts agile marketing approach as it looks to increase effectiveness
The bank brand will evaluate the performance of a new campaign for its Santander Cycles sponsorship every week, a much shorter period than normal, as it looks to move the industry away from long buying and production cycles.
Danone on why it’s repositioning as a ‘manifesto brand’
French food group Danone is hoping to spark a revolution with a new brand identity focused on the future of food.
L’Oréal prioritises voice search as AR struggles to ‘ramp up’
The French beauty giant admits while there is ‘momentum’ behind digital it is yet to ‘crack ROI’.
Microsoft’s Kathleen Hall: Marketing should be about simplification and distillation
The tech giant’s corporate vice-president of brand, advertising and research, shares her views on what most derails marketers today and what it takes to be a good leader.
