Case study: Microsoft and privacy as a differentiator
Microsoft is using privacy as a differentiator in a major attack on its rival Google.
Viewpoint: Olivier Amar, chief executive and co-founder of MyPermissions
MyPermissions is a service that enables people to check what permissions are being sought to access their data from sites such as Twitter and Facebook.
The best of British brand performers
Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.
Privacy: For whose eyes only?
With new UK and EU regulations on the way and services that throw wide brands’ customer information collecting and sharing practices, transparent data strategies are becoming a major differentiator in the pursuit of consumers
Retail marketing: See me, touch me, move me
To beat competition from the internet, brands are using cutting-edge technology to make the physical shop environment as interactive as it can be online
Youtility: Helping others to help yourself
A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?
Annual appraisals with a marketing twist
As I’ve mentioned previously, this is the time of year for annual appraisals at my company – the time when you make feverish attempts to ingratiate oneself with one’s manager or, in some cases, remind them one still exists.
Keeping on top of the digital evolution
Your roundtable on whether mobile is the best channel for digital ad spend fails to take into account two areas of digital spending that are also effective in the marketing mix.
Join the modern marketers’ manifesto debate
Marketing Week has always championed best practice for its readers in the form of interviews with senior directors at the top of their game, knowledge gleaned from the most relevant and insightful case studies we can unearth and brilliant columnists willing to stress test received wisdoms.
China’s influence is finally upon us
This week’s column comes from a hotel room in Beverly Hills where your humble columnist is nursing the mother of all hangovers. I went on a bender last night and the consequences are still painful. I blame myself, of course, but not half as much as I blame China. The Middle Kingdom is responsible for a lot of things these days, including my bed-ridden state. Let me explain.
Q&A: The ICO’s senior international policy officer
Hannah McCausland, the Information Commissioner’s Office senior international policy officer, talks about the effect the new EU General Data Protection Regulation will have on brands and businesses that handle consumer data.
Engage Awards Brand Innovator of The Year Preview
Take an in-depth look at the brands and products that have made this year’s Engage Awards Brand Innovator of The Year shortlist, in association with Reckitt Benckiser.
Sign up to our webinar on the principles of experimentation
Brought to you by Conversion
Learn about the fundamental principles that define effective experimentation.
Kraft Heinz UK CMO on bringing ‘the magic’ back to marketing
A year into the role, Steve Chantry is committed to shifting people’s perceptions of the business from ruthlessly cost-driven to one that is built on effectiveness.
Publishers launch new audience currency in bid to attract more ad dollars
The UK publishing industry is launching what it claims is its most robust audience measurement to date in an effort to win back trust from advertisers and simplify the planning process.
Why seamless service sets the best marketing apart
Sponsored by Salesforce
Customer experience may dominate marketers’ thinking, but they will never maximise its potential without collaborating with customer services staff.
