Case study: Microsoft and privacy as a differentiator
Microsoft is using privacy as a differentiator in a major attack on its rival Google.
Viewpoint: Olivier Amar, chief executive and co-founder of MyPermissions
MyPermissions is a service that enables people to check what permissions are being sought to access their data from sites such as Twitter and Facebook.
The best of British brand performers
Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.
Privacy: For whose eyes only?
With new UK and EU regulations on the way and services that throw wide brands’ customer information collecting and sharing practices, transparent data strategies are becoming a major differentiator in the pursuit of consumers
Retail marketing: See me, touch me, move me
To beat competition from the internet, brands are using cutting-edge technology to make the physical shop environment as interactive as it can be online
Youtility: Helping others to help yourself
A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?
Annual appraisals with a marketing twist
As I’ve mentioned previously, this is the time of year for annual appraisals at my company – the time when you make feverish attempts to ingratiate oneself with one’s manager or, in some cases, remind them one still exists.
Keeping on top of the digital evolution
Your roundtable on whether mobile is the best channel for digital ad spend fails to take into account two areas of digital spending that are also effective in the marketing mix.
Join the modern marketers’ manifesto debate
Marketing Week has always championed best practice for its readers in the form of interviews with senior directors at the top of their game, knowledge gleaned from the most relevant and insightful case studies we can unearth and brilliant columnists willing to stress test received wisdoms.
China’s influence is finally upon us
This week’s column comes from a hotel room in Beverly Hills where your humble columnist is nursing the mother of all hangovers. I went on a bender last night and the consequences are still painful. I blame myself, of course, but not half as much as I blame China. The Middle Kingdom is responsible for a lot of things these days, including my bed-ridden state. Let me explain.
Q&A: The ICO’s senior international policy officer
Hannah McCausland, the Information Commissioner’s Office senior international policy officer, talks about the effect the new EU General Data Protection Regulation will have on brands and businesses that handle consumer data.
Engage Awards Brand Innovator of The Year Preview
Take an in-depth look at the brands and products that have made this year’s Engage Awards Brand Innovator of The Year shortlist, in association with Reckitt Benckiser.
Charlotte Rogers: BrewDog is a lesson in how to scale up without losing your ‘craft’
Having secured over £1m of crowdfunded investment in 48 hours, the irrepressible rise of BrewDog tells us a lot about how to grow a successful business while maintaining a ‘craft’ ethos.
Why has Volvo pulled out after winning Channel 4’s £1m diversity competition?
The car marque was previously named the winner of Channel 4’s annual Diversity in Marketing Award, but claims to have never seen or signed off on the ad submitted.
Bodyform, TUI, Bud Light: 5 things that mattered this week and why
Catch up on all the week’s big marketing news including Thomson finally rebranding as TUI and a Bodyform ad attempting to normalise periods.
The low-alcohol drinks company selling ‘a set of USPs and not a brand’
SkinnyBrands is eager to convince consumers not to buy into ambiguous brand messages like craft, but to focus on unique selling points such as being low-calorie and gluten free instead.
