25 February 1999

2m British Council hunt for agency

The British Council is looking for a marketing partner to develop and promote an international brand for British education. The brand, called British Educ-ation, is to be launched later this year and will feature in an international campaign next year to attract foreign students to British universities, colleges and independent schools both in the UK […]

Hops dashed for Ash Vine brewery

Marketers from Bedford brewer Charles Wells and Somerset’s Ash Vine brewery are unlikely to be sharing a pint in the near future. Relations are “aleing” after a new campaign for Charles Wells’ Bombardier English Premium Bitter used the strapline “Land of Hops and Glory”. For the people at Ash Vine that was too close for […]

BT hands APL special projects work

BT is understood to be hiring Ammirati Puris Lintas to work on special projects as part of its advertising review. It is thought that the agency will be handed special assignments such as new product development, though BT refuses to confirm or deny the move. Sources say APL may be taken on as “agency of […]

Prague gives Go expansion extra boost

British Airways’ low-cost airline, Go, which announced four new destinations this week, is planning to fly to Prague later this year. The airline, which makes its television advertising début this week, aims to add the capital of the Czech Republic to its list of routes. Go’s new ad campaign highlights its 12 destinations, including its […]

Why sponsors need to renegotiate the rule book

In recent weeks the sponsor’s role has come in for criticism following Nationwide’s stance on former England coach Glenn Hoddle. Many have questioned the company’s right to do so. Some believe it is entitled to voice its opinion, given the substantial investment it has made in the sports body. Others argue it should have left […]

JWT wins 2m Netto supermarket account

Discount food store Netto has handed its 2m advertising account to JWT (Manchester). JWT won the account in a pitch against three other Manchester-based agencies, including BDH and McCann-Erickson. The previous incumbent, FCA!, did not repitch. The Danish-owned retailer uses press, posters, radio, TV and direct mail. Last year, the supermarket said it would sell […]

Digest

Rumblers, the ready-to-eat cereal brand owned by Ennis Foods, is to be advertised on TV for the first time since its launch last year. The 40- second commercial created by Grey Advertising shows a man waking up in a woman’s flat then rushing out to work. On the way he buys a pot of Rumblers, […]

Grand Designs

One of the biggest potential headaches for exhibition stand designers is the need to show the design to the client, explain the thinking behind it, and get approval. The process can be time consuming, especially when there are different people on the client side whose input is required and – in the case of multinationals […]

Digests

EMAP Radio and EMAP Online have launched a network of Websites aimed at promoting the media company’s Big City Network of radio stations across Northern England. The sites (www.airefm.com, www.hallamfm.com, www.key103fm.com, www.metrofm.com, www.radio city967.com) aim to provide aggregated local information and promote EMAP Online’s existing portfolio of online ticket purchasing and holiday e-commerce sites. The […]

Heinz hands jkr John West revamp brief

Heinz has appointed a design agency to handle the rebranding of its John West foods across Europe, as it continues the process of globalising its food categories. The appointment of packaging specialist jones knowles ritchie has prompted speculation that the company is preparing a more unified image for its seafood brand across different markets. The […]

Kickers plans ‘giant’ ads for new campaign

Footwear and clothing brand Kickers is to launch a new advertising campaign using huge poster sites in seven of the UK’s biggest cities. The press and poster campaign, created by parent company Pentland Group’s in-house team, begins on March 1. New PHD sister company Rocket handled media planning and buying. The campaign shows young men […]

Foster’s links with Oz brand for 5m blitz

Scottish Courage has joined forces with Australian surfing label Rip Curl as part of a 5m promotion for its lager brand Foster’s. Called Fostralia 2000, the beer promotion is the biggest in Scottish Courage’s history and is claimed to be the biggest in Europe. It will run in about 50,000 pubs, clubs, off-licenses and supermarkets, […]

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]