Marketing Week cover 25 02 16

25 February 2016

Businesses full of curious minds are far better equipped to succeed

Helen Tupper

Management buzzwords come along at such a rate that you can be forgiven for rolling your eyes when presented with a new one, but in the case of curiosity quotient (CQ) there is considerable merit. First, there was IQ (intelligence quotient), then it was all about EQ (emotional quotient) and now along comes CQ and the killer question: how curious are you?

The top takeaways from Mobile World Congress

The great and the good of the marketing world were at this week’s Mobile World Congress in Barcelona where tackling mobile ad blocking, the rise of virtual reality and redefining the smartphone were high on the agenda.

Buyer Personas

Buyer Persona Marketoonist 24 2 16

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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