25 January 1996

The Complex nature of reputation

Alan Mitchell in “Devising a brand new experience” (MW January 19) was lost for a word to describe the full breadth of elements that combine to make or break a brand. Let me help him out. The beast which still does not have a proper name is called reputation. It may not be a new […]

Viva! pulls out stops to reverse ailing fortunes

Troubled London radio station Viva! is pinning its hopes on improvements to the quality of its transmission, which it aims to introduce in the late spring. Last week, the station axed three presenters, a producer, some freelances and a member of the marketing team in an attempt to cut costs. Discussions are underway with NTL […]

The Vice Squad

There are many apocryphal tales of agency pitches that have gone horribly wrong. But there are many more that are based on fact. Jon Rees spills the beans on the old vices of sex, drugs and rock ‘n’ roll

Reebok hires Hambrick as global chief

Reebok is appointing a new chief marketing officer to lead its global strategy as part of a restructure of senior management. Pat Hambrick, US head of Women’s Sports and Fitness, will be based at Reebok’s Massachusetts head office and report to president Robert Meers. It is believed she will be responsible for unifying the company’s […]

MOF reshuffles senior sales team

More O’Ferrall Adshel is restructuring its senior sales and marketing departments, replacing staff appointed by previous managing director Richard Pears and appointing its first joint sales and marketing director. National sales manager Chris O’Donnell has been promoted to sales director of Adshel – MOF’s bus shelter and six-sheet poster division. The company is also creating […]

C5 judicial ordeal puts brakes on Millennium venue decision

Another week, another rollover. In defiance of all the laws of chance, the National Lottery jackpot has gone unwon twice in a row for the second time in a month – something that’s only supposed to happen once every 400 years. So brace yourselves for a repeat this week of the lottery fever which swept […]

MOF reshuffles senior sales team

More O’Ferrall Adshel is restructuring its senior sales and marketing departments, replacing staff appointed by previous managing director Richard Pears and appointing its first joint sales and marketing director. National sales manager Chris O’Donnell has been promoted to sales director of Adshel – MOF’s bus shelter and six-sheet poster division. The company is also creating […]

Telewest placates City with 9m promotion

Cable operator Telewest is launching a promotional offer worth 9.24m to boost subscriptions following concern in the City about the industry’s under-performance. Under the “cutting edge” initiative, packs will be sent to 840,000 UK households explaining how cable can cut the cost of phone bills. In addition, there is a promise of four hours’ free […]

IBM rejig gives UK executive control of $1bn Euro direct marketing spend

IBM is restructuring its $1bn (650m) direct marketing across Europe and has appointed its UK head of direct marketing to run the operation. Nick Leon becomes director of hybrid marketing – responsible for co-ordinating all direct marketing efforts across Europe. The computer company’s direct marketing has grown from virtually nothing to a $1bn budget department […]

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