Aral, Germany’s leading service station operator, is considering setting-up a chain of self-standing convenience stores. The first such outlet is on trial in central Cologne.
IPC Music & Sport has promoted the former marketing manager of nme.com, Gabrielle Bell, as the senior marketing manager for music brands.
Airtours, the holiday operator, has signed up with online ad specialist Engage. Airtours is hoping the alliance will help it enhance brand name and customer loyalty by delivering consistent messages across all new media and improving interactivity. It will use Engage software to develop a repository of media assets – including text, pictures and video […]
Capitalism is undoubtedly exploitative. While protesters take the moral high ground, it’s up to marketers to highlight the positive aspects of business
Gillette has appointed the former chief executive of Nabisco, James Kilts, as its new chief executive. The acting chief executive, Edward DeGraan, will continue as president.
M&S is searching for heads of design for both the women’s and menswear departments following the “early retirement due to ill health” of Sheilagh Brown, head of design for womenswear. Menswear design chief Simon Davy left in October.
Lloyds TSB, which sponsors the rugby union Six Nations Championship, has announced a partnership with the Prostate Cancer Charity to raise awareness about the disease. Saatchi & Saatchi has created a campaign to break on February 3, coinciding with the rugby tournament. Buying is through Zenith Media. The campaign will run for a month using […]
BskyB has linked with four broadcaster and producers to form a consortium to challenge ITN for the contract to supply news output to ITV. The consortium, comprising CBS, Bloomberg, Chrysalis Group, Ulster TV and Sky, is approaching the Independent Television Commission to become a nominated news provider under the 1996 Broadcasting Act, and has asked […]
European markets demonstrate similar attitudes and behaviour, but marketers need to address subtle differences if they are to succeed
Eve, the women’s glossy monthly magazine launched by BBC Worldwide last August, is testing colour covers after launching in black and white. The February and March covers will appear in colour, reversing the launch marketing ploy of having black and white front pages. BBC Worldwide could also follow the colour covers with a roll-out of […]
WebRewards, the online loyalty specialist and UK operation of Germany’s Webmiles, has struck a partnership with LuckySurf.com, a US-based lottery site which offers a daily chance to win $1m (£680,000). In line with similar deals signed between LuckySurf and AltaVista and LineOne, users of the WebRewards site will now be eligible to enter the $1m […]
David Elstein, the former Channel 5 chief executive who was unexpectedly asked to leave the broadcaster last October, has resurfaced as a consultant at C-quential, the media and telecoms consultancy division of Arthur D Little.