25 January 2007

BP takes global branding role away from marketing

BP has axed its top global brand marketing role following the departure of Tom Vaughan, and handed responsibility for brand to its communications chief. Vaughan, who was general manager of brand and marketing communications, has left the oil giant after six years to join law firm Burges Salmon as marketing director. He has not been […]

Puma hunts senior marketer after management reshuffle

German sportswear brand Puma is on the hunt for a new UK and Ireland marketing chief after ousting David Learmonth who had been in the role for almost five years. It is not known whether he has a job to go to, but it is understood that his departure is the result of a management […]

United Biscuits denies 7m ad review after acquisition

United Biscuits has been forced to scotch mounting speculation that it will conduct a review of its suppliers after the company’s acquisition by private equity firms Blackstone and PAI Partners. Some observers had suggested that a supplier review was being put in place by the procurement department to ensure best value. But a company spokeswoman […]

Mini mimics Minority Report in ‘personalised’ poster push

Mini is launching a Minority Report-style campaign in the US which will have billboards flashing personalised messages to drivers as they pass by in their cars. The boards, which usually carry traditional advertising messages, are programmed to identify approaching Mini drivers through a coded signal from a radio chip embedded in their key fob. The […]

Sky misses subscriptions forecasts but profits are ahead

Satellite giant BSkyB has missed analysts’ forecasts for subscribers to its TV package in the three months to December 31, but says profits are ahead of forecasts today. The company says it has added 183,000 TV subscribers in the second-quarter of its financial year, below the average forecast of 190,000, giving it a total of […]

Scottish Widows names marketer

Scottish Widows Bank has appointed former Sainsbury’s Bank marketer Richard Clark to head its marketing. Clark (pictured) joins the Lloyds TSB-owned bank, part of the Scottish Widows brand, as head of product development and marketing. He reports to managing director Graeme Hartop. Clark will be tasked with developing the bank’s marketing strategy and has overall […]

Microsoft’s 250m Vista ad push

Microsoft is backing the launch of its new Windows Vista operating system across 70 countries with a massive £250m ad campaign. It marks the company’s biggest launch for over a decade. The push includes television ads in the US starring basketball star Lebron James and ads explaining what Vista is and does. No details of […]

Wolff Olins drives Sunglass Hut’s new look

Sunglass Hut has appointed Wolff Olins to create a new corporate identity and design for its 61 stores in the UK and abroad. The retailer will unveil the new look next week and roll it out to all stores during 2007 and 2008. Everything from logo to interiors through packaging to point-of-purchase materials have been […]

WPP bolsters digital with JumpTap stake

WPP Group has taken a stake in US advertising and mobile search company JumpTap, as it looks to bolster its position in digital media. The purchase by WPP Digital, for an undisclosed sum, follows other recent investments in the digital field…

Pru stuns City with 575m sale of Egg to Citigroup

Prudential has stunned the City by selling its Egg direct banking arm to Citigroup for £575m. The move casts doubt on the advertising pitch called by Prudential late last year to consolidate its advertising for the Pru, Egg and its M&G Investments arm. The decision to sell the troubled banking arm is a u-turn by […]

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