Argos attempts to shift downmarket ‘stigma’

Argos is attempting to shift the downmarket ‘stigma’ attached to its brand with a TV advertising campaign featuring film star Richard E Grant. The 40-second ad, which breaks on July 26, is the first work to come out of Euro RSCG Wnek Gosper since Argos appointed the agency earlier this year. The ad features Zak, […]

Argos online arm steps up e-mail usage

Argos’s multi-channel clothing and home furnishings catalogue, Argos Additions, is increasing its use of e-mail as a way of drawing customers to its website, argosadditions.com. The move follows the initial results of Argos’s trial of ContactMail, an e-mail application from database management solutions provider Experian. Working with Experian, Argos Additions has issued more than 1 […]

British Gas launches scheme to alleviate UK fuel poverty

British Gas is launching a £150m scheme to alleviate fuel poverty, in partnership with local authorities and five charities. The energy company is considering an advertising campaign, through BMP DDB, later this year to publicise the initiative, called the Home Essentials for Life Project (HELP). The joint initiative, which will target some of the UK’s […]

WARL wins £1m task for BBC World

BBC Worldwide, the BBC’s commercial arm, has appointed WARL Change Behaviour to handle a £1m global advertising campaign for its loss-making international news channel, BBC World. WARL pitched against BBC roster agency DFGW for the business. The incumbent, integrated agency Curio, was invited to pitch when the review began in June, but the agency ceased […]

Are make-up labels merely cosmetic?

The Women’s Environmental Network is lobbying cosmetics companies to use clearer ingredient labelling on make-up products. But the health and beauty industry believes the status quo is adequate, says Sonoo Singh

Digest

SCA Hygiene has shortlisted Clemmow Hornby Inge, Publicis, Fallon and incumbent Roose for its £10m Velvet toilet tissue brand.

FSA lambasts labelling of diabetic food

The Food Standards Agency (FSA) has condemned foods labelled as “diabetic” or “suitable for diabetics” as overpriced and of no real benefit for people with diabetes. The FSA says that this type of labelling should not appear on food products, as consumers see it is a stamp of approval and think that such food is […]

Digest

The Copyright Promotions Licensing Group has been appointed as the exclusive licensing agency for World Wrestling Entertainment.

Digest

Pepsi has teamed up with clubbing brand Cream for an on-pack SMS text promotion offering prizes to purchasers who suggest the best ‘blags’ for getting into a series of concerts and lifestyle events in the UK.

IAB opens up materials to non-members

Online marketing trade body the Interactive Advertising Bureau (IAB) has launched two initiatives to widen access to IAB materials and to make its activities more transparent. The first initiative is the Knowledge Bank, a free library of IAB’s most frequently requested material. This is the first time IAB has published its library. It is also […]

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