I was intrigued to read that one of our high street banks will be selling its customer data to other businesses. Closer inspection of the story revealed this to be a typical sensationalist headline and the reality is that it will simply be using its vast knowledge of a significant proportion of the population to amalgamate data to help others better target their products.
Frozen foods giant Iglo has made a concerted push into Russia in the past few years and seems to be reaping the benefits. In its annual report last year the company reported sales growth of 69 per cent in Russia thanks to “distribution gains and continued media support levels”.
Successful customer engagement is about being human – not just sounding human. The best brands win the affection and trust of consumers by acting differently. For a long time, brands were little more than faceless, multinational corporations with limited touchpoints for engagement and selective hearing – but then a few trailblazers began acting differently. As […]