25 March 1999

How to benefit by association

Besnier, Bongrain and Fromageries Bel are expected to bid for the cheese interests of Italy’s Yomo dairy group, which include brands such as Pettinicchio di Latina mozzarella, Belgioioso and Monferrina. Yomo intends to focus on its yogurt activities. Expresso, the Portuguese weekly newspaper, is to launch a new magazine, nica, in June. The title, which […]

Cadbury drops Lily Savage to ‘cool’ Oasis

Cadbury Schweppes is to drop drag queen Lily Savage from advertising of its fruit drink brand Oasis, with the aim of creating a cooler image. The “open, pour, be yourself once more” campaign will be replaced next month with ads which feature the catchline “chill with a still”. The new brand spokesmen will be “the […]

Aoun takes the BOL by the horns

Georges Aoun moved from France to the US to work for Bertelsmann’s new online bookstore, BOL.com, less than a year ago. But within a few months he found himself re-locating to London as the managing director of BOL.com in the UK. In a nimble about-face, Bertelsmann decided there was not enough room in the US […]

Inspiring new users is key to home shopping survival

There’s going to be about 2 billion extra pounds in the home shopping basket over the next three years, according to analysts Corporate Intelligence on Retailing. That adds up to a total of 12.5bn of consumer and business-to-business goods and services bought from the comfort of the armchair – or workstation. Indeed, over half of […]

Allied Bank hands media task to BLM

Allied Irish Bank has appointed Booth Lockett Makin to handle its media account. The business was handed to BLM without a formal pitch. It was previously handled by Carat. The majority of the media spend will be on national and specialist press. However, BLM will also look at the possibility of producing sponsored business guides […]

Last night we dreamt we went to Mandalay

Publishing mogul Felix Dennis is a very nice man, the Diary has decided, having read a feature about his Mustique retreat in April’s edition of House & Garden. Enviously ogling the piles of rich and famous media types has become the Diary’s favourite pastime. Last month, we took a peek through the keyhole of David […]

Iceland to spend 5m on revamp

Frozen food retailer Iceland, well-known for its stance against genetically-modified foods, is to spend an extra 5m marketing its new-look position as a progressive and unconventional retailer. This will include additional advertising through agency HHCL & Partners. The original 10m advertising account, which HHCL won last October leading to the new Feel the Deal advertising […]

Brands top price cuts in power war

Plans to slash domestic electricity prices by opening the market to competition could backfire according to new evidence showing customers signing up to suppliers with strong branding rather than cheap prices. Overall, electricity prices have only fallen about five per cent since deregulation last year, but customers are switching to suppliers offering convenient “dual-fuel” deals […]

Boots sets suncare price war in motion

Boots the Chemist has slashed the prices of its suncream ranges the day after Asda claimed its prices would be up to 5.90 cheaper than those of the chemist chain. Asda announced this week it will sell major brands such as Nivea, Pizbuin and Ambre Solaire more cheaply than Boots, after launching a campaign called […]

Sega splits 60m Dreamcast brief

Sega has split its 60m European media buying account for the launch campaign of its Dreamcast console between Carat International and Initiative Media. When the pitch was launched it was thought Sega wanted to use one international media network for the whole European business. But according to sources, Sega has awarded Carat the business in […]

US buyer acquires Fitch for 26m

US marketing services company Lighthouse has acquired Fitch, the quoted global product, corporate identity and retail specialist, for 26m. The deal was brokered by independent investment bank Granville Markets and announced to the stock exchange yesterday (Tuesday). Nick Harvey, Granville Markets chairman of investment banking, says: “Nothing at Fitch will change, except that Lighthouse chief […]

Patak’s hires Cannon as head of marketing

Patak’s Indian Foods has appointed Alison Cannon, a former marketing director at Wolverhampton & Dudley Breweries, as its new director of marketing and sales. Cannon joins next week from Rochdale-based Fisher Quality Foods, where she is sales and marketing director. Fisher produces sauces, dips and mayonnaise. She replaces Phil Lynas, who left to become managing […]

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