25 March 2004

M&S office switch puts jobs at risk

Marks & Spencer’s marketing department could to be hit by more than 30 redundancies as the troubled retailer is expected to scale back on head office staff when it moves offices later this year.

Confusion at Unilever as Indian division relaunches Pears in UK

In a bizarre twist, Unilever is to relaunch Pears with a promise of marketing support just months after the venerable soap brand was pulled from the market. The brand will be relaunched with a range of liquid soap products, including hand washes, facial cleansers and shower gels. A green-coloured, anti-spot variant of the original soap […]

Electrolux takes on the outdoors

Electrolux, the home appliances giant, is launching its first own-brand outdoor product. The launch of Automower, a robotic lawnmower, is part of a strategy aimed at strengthening the Electrolux umbrella brand. The move is likely to spell the end for Electrolux’s famous Flymo brand. The Automower, which will be launched at the end of this […]

DfT awards online brief to Euro RSCG

The Department for Transport (DfT) has appointed Euro RSCG London to handle a £1m advertising project to develop an online travel planning site, following a two-way pitch against WCRS.

Danone to launch Volvic ‘functional’ brand

Danone Waters is preparing to launch a product called Volvic Revive, to grab a share of the “functional waters” market from rivals such as Lucozade Sport Hydro Active. Insiders suggest the new product could be on the shelf by the summer, with a vitamin-based formula designed to help rehydration after exercise. The company launched Danone […]

Mastercard axes music deal

The Music of Black Origin (MOBO) Awards is searching for a headline sponsor following Mastercard’s decision to withdraw from its multi-million pound involvement with the annual ceremony. Mastercard has sponsored the event since 2000 and the deal is worth more than &£1m a year. The awards ceremony has become one of the most important events […]

Wyeth Consumer Healthcare marketing boss quits company

Wyeth Consumer Healthcare marketing director Mark Cooper has left the pharmaceutical company. It is not known whether he has a job to go to. His departure comes in the middle of a review of the company’s £6m UK advertising business, held by Publicis. The company, which owns the Anadin brand, called the review earlier this […]

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