The collapse of Boo.com is a major blow to the ad industry. Building awareness by throwing money at advertising is not a substitute for creating a good brand reputation. If start-ups fail to learn from this mistake, funding will be threatened and agencies will face a massive loss in revenue, says Ian McCawley The Internet […]
Care4free, which claims to be the only UK ISPdedicated to supporting charities and the fundraising community, has launched a “no-frills”, easy-to-understand pricing policy, to counter the impending flood of unmetered ISPs. Care4free (www.care4free.net) is hoping that consumers will be as attracted to clarity and pricing transparency as they may be to unmetered access.
The IDM/Experian Business Performance Awards are fast becoming the ultimate accolade of a campaign’s excellence. They focus not on the attractiveness or individuality of a promotion, but on its effectiveness in improving the client’s bottom li
Lowe Lintas New York has pulled out of the $90m (£60m) global review of accountancy firm KPMG.
EMI reported pre-tax profits for the year up eight per cent to £245m on turnover almost unchanged at £2.39bn.
Media21, an online planning and buying agency, is being acquired by US-based interactive marketing agency Beyond Interactive. The newly formed company, based in the UK, will also be called Beyond Interactive.
Sandals Resorts, the Caribbean’s all-inclusive hotel group, is to sponsor the West Indies Cricket Tour of the UK this summer.
News of the World editor Phil Hall resigned yesterday and will be replaced immediately by Rebekah Wade, deputy editor of The Sun.
Engage, which is involved in the controversial area of using “cookies” to track online consumers, says it has signed up 15 new UK and European clients for its ad management solution, AdManager. These include dotmusic, 08004homes, Net-Communities, Supanet and Venturedome.
Building supplies group Jewson is ending its sponsorship of the Rugby Football Union first and second divisions at the end of this season, when its three-year deal expires. The company, which has more than 550 stores nationwide, is planning to switch its budget to community-based programmes. Jewson marketing director Matthew Jenkins says: “National sponsorship has […]
The ETC is unveiling an ‘England’ brand to encourage overseas visitors and English residents to holiday in Britain. Critics argue that its marketing should be integrated with Scotland and Wales. But this campaign is about tourism, it is not an attempt to tackle the united Britain debate, says Lucy Barrett The tourism industry in the […]
James Brown’s new publishing company IFG is launching its first magazine, Hotdog, on May 25 priced at £1.50 for the first issue, and £2.75 thereafter.