Why mainstream advertisers are launching into myspace

I feigned knowledge of the said sub-genre and within seconds she had fished out a CD for me to listen to and tell her what I thought. My ignorance of the industrial trance pop scene aside, I really got interested when, after offering me the CD

Free and not so easy

Inside the boardrooms of Associated Newspapers and News International, executives are devising battle plans for the fierce newspaper war about to break out in London. For some, survival could be at stake, but one London newspaper that will not

What’s in a name?

Anew round of brand name changes is about to be unleashed on an unsuspecting – and probably indifferent – British public. Tens of millions of pounds are about to be poured into rechristening NTL/Telewest as Virgin and rebranding broadband prov

Coors rejigs sales and marketing

Coors Brewers, the owner of the UK’s best-selling lager brand Carling, has rejigged its marketing and sales departments with two new appointments. Rob Borland has been appointed director of marketing – portfolio. He will be responsible for the Coors Fine Light Beer, Grolsch and Sol lager brands as well as the company’s ale portfolio. He […]

McVitie’s plans sub-brand to target ‘healthier’ market

United Biscuits is launching a major sub-brand called McVitie’s Fruitsters as part of a strategy to stem declining sales of everyday biscuits with better-for-you products. It is understood it will be backed by a &£2m advertising campaign that will include television ads. The launch will be seen as an attempt to counter the current obesity […]

Wrigley’s Airwaves set for liquorice gum launch

Wrigley’s is launching a liquorice-flavoured chewing gum under its Airwaves brand. Airwaves Black Mint is understood to be a key focus for the company this year. The product, which will be launched imminently, aims to tap into consumer tastes for stronger-flavoured chewing gum and mints. It is expected to receive marketing investment, including TV, as […]

New campaign – Rubicon

Rubicon, the fruit juice drink brand, is gearing up for a summer campaign on GMTV. The campaign marks the brand’s biggest marketing push to date.

O2 marketing arm to develop services

O2 is moving 100 people from other parts of its business into a new “capability and innovation” division to look into new technologies, including broadband. The unit will be headed by current marketing chief Russ Shaw, who takes on the new title of director of capability and innovation. Head of consumer marketing Sally Cowdry is […]

World Cup sponsorship deals fail to register with consumers

Half of the UK’s population cannot correctly identify a single 2006 FIFA World Cup official partner, despite a massive &£300m being spent by sponsors, according to new research. Although Adidas was correctly identified as an official sponsor by 20% of those polled by market research group Global Market Insite (GMI), 19% named Nike, even though […]

Dunnhumby lures top Shell executive to drive expansion

Shell’s top marketer for retail Andrew Blazye has left the company after 26 years to become a director at data specialist Dunnhumby. Blazye – who was Shell’s global general manager for its credit card, loyalty and CRM division – joins Dunnhumby as group director for customer engagement. He says his role will entail “helping Dunnhumby […]

In brand migration read brand erosion

What’s the connection between Freeserve rebranding as Wanadoo, Coco Pops becoming Choco Krispies, Dixons turning into Currys.digital, Nestlé launching Chunky and Kube Kit Kats, and Heinz branching out into “ready-made” baked beans on toast?

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