25 November 2004

Peugeot UK chief handed corporate relations role

Peugeot UK marketing director Jon Goodman has been given a new role, at PSA Peugeot Citroën’s London office, to be responsible for corporate and external relations for the group. He will be replaced by director of dealer development Andy Sutton, who has spent his entire career with the company. Goodman has been with the French […]

Cadbury ads ‘are too dark’

Cadbury Trebor Bassett is understood to have been forced to soften the advertising for Cadbury Dairy Milk after the humour in the first two ads was considered too dark. It is believed Cadbury is pleased with the underlying “happiness” message but is keen to introduce lighter elements such as families and friends. The latest ad, […]

Agencies and brands join forces to support Band Aid

Automotives brand Mercedes, watch brand Seiko and Channel 4, ITV and MTV are donating Christmas advertising spots to support Band Aid 20. Other brands are being encouraged to follow suit by advertising agencies such as Abbott Mead Vickers.BBDO, Campbell Doyle Dye, J Walter Thompson, Leo Burnett and TBWA/London, which have informally clubbed together as Ad […]

Coke aborts ‘mid-carb’ UK launch

Coca-Cola Great Britain has axed plans to launch its “mid-calorie/mid-carbohydrate” cola C2 in the UK. The decision to scrap the intended launch comes in the same year as the disastrous launch of its Dasani bottled water (MW March 4). The C2 brand was rolled out in the US in June, but research in the UK […]

Peugeot UK chief handed corporate relations role

Peugeot UK marketing director Jon Goodman has been given a new role, at PSA Peugeot Citroën’s London office, to be responsible for corporate and external relations for the group. He will be replaced by director of dealer development Andy Sutton, who has spent his entire career with the company. Goodman has been with the French […]

Jacobs Bakery brands face axe in wake of United Biscuits review

United Biscuits (UB) has started a review of the biscuit brands that it recently acquired from Jacobs. Bakery with a view to scrapping competing and underperforming brands.It is understood that the review is due to be completed in February, when the company also plans to announce its new structure. It is not clear what the […]

Disney plans rebrand for Fox Kids in the UK

Disney-owned Fox Kids is to rebrand in the UK from January 1, 2005 as Jetix with what will be the channel’s largest marketing campaign to date. The channel will use cinema advertising for the first time as the driving force behind the campaign. Fox Kids has already introduced the Jetix name in the UK by […]

London Heliport in £1m sponsorship hunt

Weston Group, which owns and operates the London Heliport, is offering a series of sponsorship packages totalling &£1m. The group is seeking luxury goods and prestige car manufacturers to display their logos on the landing area, which would be visible from the air, and to brand the hoardings around the apron perimeter. There will also […]

Swan Hellenic picks sales director to front ad team

Premium cruise line Swan Hellenic has handed marketing duties to its sales director Andrew Magowan following the planned departure of marketing director Carolanne Dieleman. Marketing and brand delivery director Dieleman is leaving the company, owned by Carnival UK, for personal reasons. She joined Swan Hellenic as sales director in February 1998 from the position of […]

Disney plans rebrand for Fox Kids in the UK

Disney-owned Fox Kids is to rebrand in the UK from January 1, 2005 as Jetix with what will be the channel’s largest marketing campaign to date. The channel will use cinema advertising for the first time as the driving force behind the campaign. Fox Kids has already introduced the Jetix name in the UK by […]

GWR Group reports rise in profits

GWR Group, the owner of Classic FM, has reported a 12 per cent rise in pre-tax profits on turnover up three per cent to £61.3m for the six months to September 31.

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