Brand % Like % Love Total % of love & like YouTube 40 55 95 Wikipedia 37 56 93 Cadbury’s 37 55 92 Google 39 52 91 BBC 54 35 89 Skype 51 37 88 Doritos 43 44 87 Boots 62 25 87 Amazon 42 44 86 Cancer Research 43 42 […]
Have some sympathy for Kris Engskov. I would imagine the beleaguered managing director of Starbucks UK spent most of his weekend devising an explanation for why his company has apparently paid virtually no tax in this country despite its 10-figure corporate revenues.
The days of spending advertising budgets without understanding an exact return on investment are coming to an end. With the advancement of personalisation technologies and the proliferation of smartphones and tablets, internet advertising will continue to rise while the old school ‘Mad Men’ approach struggles to keep up.
It is a 9-9:30am start, but when I have calls to Asia I tend to start early, to respect their schedule. The first 90 minutes of today were spent on the phone with the team in Hong Kong. I spend most of my time on people stuff. The most important thing I can do at […]
A marketer amongst lawyers: Freshfields Chief marketing and business development officer Libby Chambers answers questions as part of her profile with Marketing Week.