25 September 1997

Royal British Legion to launch own phone card

The Royal British Legion is launching a branded phone card which will offer discounts on calls, while raising cash for the charity. The Poppy Card, named after the Legion’s famous logo, will be produced by Telcom and will be available through retailers from the end of October. A percentage of the profits (a minimum of […]

ALL AT SEA

Faced with the increasing threat of the Channel Tunnel, ferry companies P&O and Stena were hoping to protect their interests through a merger. But any decision is on hold for the near future, and both companies have been left treading water, u

DIGESTS

Oftel director general Don Cruickshank will stand down at the end of his term of office on March 31 next year, to pursue outside business interests. Cruickshank took up his post in April 1993. Cellnet and Mondex International have signed a deal to allow electronic cash to be transferred via digital mobile phones. Kraft Jacobs […]

Marketers need to communicate

A sad irony to emerge from the Marketing Forum’s epic session probing the prospects of the profession is that marketers are hopeless at communication. While research commissioned for the event indicated that consumers respond enthusiastically, if sceptically, to what marketers do – the same cannot be said of their business colleagues or of that other […]

Small-scale fishy lunch was raw deal

Sniffing out top stories is often painful, but this week the Diary happened upon a cunning money-making scheme on our doorstep that also looked likely to provide rich news pickings. Purveyor of raw fish to the stars Yo! Sushi, the conveyor-belt sushi bar yards from Marketing Week’s palatial offices, was offering freeloaders 5 to star […]

BIB shortlists three to start 10m branding campaign

British Interactive Broadcasting (BIB) has shortlisted three design agencies to create a new name for the operation, in a move which forms the first part of the company’s 10m brand-building campaign. BIB, a consortium of four companies – BSkyB, BT, Midland Bank and Japanese electronics giant Matsushita – will launch a range of branded 24-hour […]

How V-sign gave the game away

I thought it was incredibly rich of you to draw attention to the flagrant abuse of “private and confidential” (Diary MW September 18), considering your company is guilty of this. Today, in the post, I received a mailer from the Key Club, with private and confidential stamped in red on the envelope. I know this […]

IDV offloads top Dunhill Scotch brand

Spirits manufacturer IDV is jettisoning the marketing and distribution of Alfred Dunhill Scotch Whisky to concentrate instead on its J&B whisky portfolio. Responsibility for the brand will be transferred to Highland Distilleries, the manufacturer of The Fam-ous Grouse and The Macallan Single Malt. Alfred Dunhill Scotch Whisky is a super premium product, in line with […]

Sara Lee heats up cake market with ‘adults-only’ lines

Sara Lee Bakery is launching its first dessert range aimed specifically at the adult market, one of whose products is a liqueur gateau. The two new frozen desserts, which will be available from the beginning of next month, will be marketed as luxury “adults-only” products. Irish Cream Bash, a combination of cookie, caramel and chocolate, […]

Littlewoods plans phone game with Mirror

Littlewoods Leisure is in talks with The Mirror newspaper about launching a telephone-based fantasy football-style game offering prizes. The move comes after Littlewoods confirmed that it had axed its Topspot game, a modern version of Spot the Ball. This was the company’s last attempt to develop a new product to compensate for the decline in […]

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