25 September 2003

Mum doesn’t always know best

The older children become, the more freedom they have to make lifestyle choices. But the age at which they start making decisions is getting younger

Disability charity offers marketing advice service

Disability charity Leonard Cheshire is launching a service to help companies include disability in their marketing strategies. The Visability Programme will also give companies guidance about meeting the requirements of the 1995 Disability Discrimination Act (DDA), which comes into full force in October 2004. The charity says that one in four people are either disabled […]

TV campaign targeting marketing practices of tobacco companies

Bartle Bogle Hegarty has created a TV campaign targeting the marketing practices of tobacco companies as part of a £15m Government project. The ‘Death Repackaged’ campaign highlights the branding practices that have led smokers to believe that ‘light’ and ‘mild’ cigarettes pose less of a health risk. The campaign is designed to coincide with the […]

Changing with the tide

As social trends change, so do people’s tastes. When this happens, companies must address their customers’ needs and adapt if they are to survive. Flexibility and reinvention of a brand are essential as the British consumer becomes increasingl

Toy maker Halsall promotes marketer to oversee expansion

Toy and gift manufacturer and distributor Halsall International has appointed its first marketing director as part of its expansion strategy and new marketing focus. Andrew Coplestone has been promoted to marketing director from group marketing manager, a position he has held for the past 18 months. He joined the company eight years ago and was […]

Never bank on competent service

Citibank is doing wonderful things with the internet. I recently became a customer when I discovered it was offering incredible online service, notably with its foreign currency accounts. You can keep a pound sterling account and alongside it a euro and a dollar account. Money can be instantly converted from one currency to another, at […]

Mother beats McCann to core Coca-Cola task

Coca-Cola Great Britain has appointed Mother to develop a campaign for its core brand for launch in the new year, putting more pressure on Coke’s former lead agency McCann-Erickson. Mother will take adapt the “real” strategy Coca-Cola Inc has launched in the US for the UK market. The project forms part of what was an […]

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