25 September 2008

Virgin Media launches mobile broadband service

Virgin Media has launched a mobile broadband service for laptop users, in a move that is set to rival operators 3, Vodafone, O2 and Orange. Its first deal will offer users a free USB modem and 3GB of data every month for £15. The company’s broadband service will be available on an 18-month contract. An […]

Global Radio’s Thomson takes over GCap brands

Nicola Thomson, marketing director at Global Radio, has scooped the top marketing job at the radio operator ahead of its merger with GCap Media. It follows the restructure of its sales and commercial team last week. Thomson will take over responsibility for GCap brands including Classic FM, XFM and London flagship station, 95.8 Capital FM. […]

Europcar appoints Ogilvy to spearhead relaunch

Europcar UK Group has awarded Ogilvy Advertising its advertising business without a pitch. The appointment comes ahead of the brand’s multi-million pound relaunch into the UK leisure market. In June Europcar brought in Catriona Lougher as its first consumer marketing director. Her position was created following Europcar’s acquisition of National Car Rental and Alamo Rent […]

Inter Parfums signs tennis ace Nadal

Tennis world number one Rafael Nadal has signed a deal with Inter Parfums to be global ambassador for its Lanvin line of fragrances. The star will help develop a new Lanvin fragrance which is set for a summer 2009 launch. The positioning of the new fragrance line, which is to be called Lanvin L’Homme Sport, […]

Northern Ireland Tourist Board appoints AV Browne

Northern Ireland Tourist Board (NITB) has appointed Belfast-based AV Browne to handle its £3m advertising business following a statutory review. The agency has been briefed to develop seasonal campaigns for the province. NITB began the review of its advertising in May. It is not known whether the incumbent agency, Fire AMC, was involved in the […]

Clouds gather over VisitLondon

VisitLondon, the body charged with attracting tourists to the city, faces the biggest shake-up in its five-year history. Just weeks after the capital became the official Olympic city, VisitLondon has lost its high-profile chief executive and, say observers, faces becoming a victim of credit crunch cost-cutting at precisely the time it needs to spend more. […]

Brands make a play for women

Targeting women can be a minefield for marketers. While some campaigns and products are proven in their success, others run the risk of being labelled patronising and old-fashioned. They also deliberately cold-shoulder half the population. Motorola is the latest brand to run the gauntlet. It is launching a jewel-shaped mobile handset aimed at women (MW […]

Ruth Mortimer: The power of brand association

Its human nature to want to be associated with certain things and to want those associations to rub off on us and affect how others perceive us. If I started wearing the right designer labels and hanging out at the right nightclubs with a group of celebrity friends, for example, Id be sending a pretty clear message to the world about how Id like to be perceived.

Unilever plots foray into haircare for Lynx brand

Unilever is launching a range of haircare products under its flagship male grooming brand Lynx. The range for Lynx, which is marketed in other parts of the world as Axe, will launch initially in the US ahead of a possible roll-out in the UK. A range of ten products will be introduced in the US. […]

Sony Ericsson to close UK store to focus on Asia

Sony Ericsson is closing its only UK high street store after failing to make a profit. The handset maker is now expected to focus its retail activity in Asia. The store, which is in High Street Kensington and covers two units, opened in November 2006 to showcase Sony Ericsson’s handsets. The handset maker still has […]

Social networking site expands UK presence

Stardoll, a social networking site aimed at young girls, is focusing on growing its European presence with the opening of a UK office. It has so far signed up DKNY and T-Mobile as its first advertising partners. The website, which was launched out of Sweden in 2003, has over 21 million members worldwide and currently […]

Latest from Marketing Week