How to control your programmatic campaigns

That research shows global advertisers are shifting programmatic away from agencies was no surprise to me. Digital advertising budgets are being wasted because of lack of control and transparency in programmatic buying, equating to billions of pounds lost in undisclosed fees and margins to unknown middlemen.  But that’s not the only issue. Agencies are paid […]

Do you need a tie to be a professional?

I always looked at my grandmother bemused when she commented that policemen were getting younger, as I did when my parents screwed up their faces when listening to my taste in music – these were sure-fire indicators that we were from very different generations. With that in mind, I worry that what I’m about to say will alienate me from most readers, but here goes. Is business still professional?

New and improved

New and improved, Marketoonist 25 9 14

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.

Tesco risks being famous for being broken

The crisis at Tesco deepened on Monday (22 September) with the revelation that the supermarket’s already disappointing half-year profits of £1.1bn <a href="http://www.marketingweek.co.uk/sectors/retail/news/tesco-online-boss-to-temporarily-replace-md-after-it-emerges-company-overstated-profit/4011700.article">had been erroneously reported.</a> The actual figure, which came to light on Friday thanks to a whistleblower at Tesco’s HQ, is now likely to be closer to £850m.

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