This month saw the launch of The Senet Group, a self-regulatory body founded by Ladbrokes, Paddy Power, William Hill and Coral, that aims to promote “responsible gambling standards”.
That research shows global advertisers are shifting programmatic away from agencies was no surprise to me. Digital advertising budgets are being wasted because of lack of control and transparency in programmatic buying, equating to billions of pounds lost in undisclosed fees and margins to unknown middlemen. But that’s not the only issue. Agencies are paid […]
New research suggests that corporations remain ahead of non-governmental organisations (NGOs) in their understanding of how to return value to their business when brands and charities partner up.
I always looked at my grandmother bemused when she commented that policemen were getting younger, as I did when my parents screwed up their faces when listening to my taste in music – these were sure-fire indicators that we were from very different generations. With that in mind, I worry that what I’m about to say will alienate me from most readers, but here goes. Is business still professional?
The crisis at Tesco deepened on Monday (22 September) with the revelation that the supermarket’s already disappointing half-year profits of £1.1bn <a href="http://www.marketingweek.co.uk/sectors/retail/news/tesco-online-boss-to-temporarily-replace-md-after-it-emerges-company-overstated-profit/4011700.article">had been erroneously reported.</a> The actual figure, which came to light on Friday thanks to a whistleblower at Tesco’s HQ, is now likely to be closer to £850m.