Marlow Food is running a £1m promotion with celebrity magazine OK! to promote its Quorn brand.
The Co-Operative Bank is doubling the number of cash machines in Co-Operative stores to 700 over the next two years.
Labour’s record £16m advertising spend last month has caused an age-old political argument to erupt. But it’s just a flash in the pan, says Torin Douglas
After flicking through the pages of your magazine (MW April 12), I was amazed that The Diary was desperate enough to compare Allan Leighton and Phil Mitchell. Surely the reporters of Marketing Week can find better look-alikes than this. What about the resemblance between the much talked-about man drinking port and Norman Tebbit. Please can […]
Volkswagen has chosen an independent Hamburg agency to handle the advertising launch of its new luxury car. Hamburg-based Grabarz & Partner will launch the D1.
BSkyB director of new media John Swingewood is understood to be leaving the company.
The real battle in snooker this year is not the World Championship, but a High Court case over the sport’s future. This can only damage snooker.
Paragon Publishing, the publishers of P2 and Play, has teamed up with marketing agency Aerodeon, to offer a mobile phone text messaging service for PlayStation reviews and tips.
Traidcraft, the UK’s largest independent fair trade organisation, is launching a range of New World wines later this year. The range will comprise two wines from South Africa and two from Chile, and will be available in major supermarkets or through the Traidcraft website. The Chilean wines are produced by a Traidcraft co-operative which aims […]
The used car market is being transformed by the Internet, according to a new report by Datamonitor. The Internet has become the fastest growing alternative sales channel for Europe’s fleet industry, says Datamonitor. It predicts Internet re-marketing will grow by 60 per cent over the next five years.
McCann-Erickson is understood to have made 11 of its staff redundant, although the agency failed to confirm reports of job cuts by the time Marketing Week went to press.
Is wealth-management a marketing step too far? (MW April 12).