26 August 1999

Thriving brands transport value

Retailing may be in the throes of globalisation fever, but domestic glory is all too often elusive away from home. Brand values have to be communicated carefully, and stay relevant.


Ministerio de Fomento, the Spanish regulatory authority, has ruled that a TV ad for James Dean jeans showing two youths attacking a third in a fifth-floor apartment should be taken off air. In the ad, the attackers gain possession of the victim’s jeans while he falls to the pavement.


Bon Appétit, Switzerland’s third-largest retailer, has acquired a 33.3 per cent stake in online shopping venture Le-Shop.ch. The deal will enable Le-Shop.ch to expand its business, which covers the ordering and posting of about 3,000 branded items.

Playstation to join league of sponsors for Euro 2000

Sony Playstation is to be the ninth official sponsor of the Euro 2000 football championships taking place in the Netherlands and Belgium next summer. Playstation marketing manager Darren Carter confirmed the deal, which will cost £6.25m, as the company revealed its plans to back the console with a £20m marketing spend this year. The move […]

Secrets of brand success

Strong brand names, good distribution and early trade promotion are driving newly-launched products ahead in the packages goods market.


SimplesiteUK, the guide to online affiliate programmes available to UK Website operators, has received additional finance to help develop its service. EMAR Publishers, which operates ukonlineinvesting.com, has sunk an unspecified amount into the site (www.simplesite.co.uk). Simplesite, which is operated by its founder and general manager Richard Porter, includes details from over 1,250 different programs.

Bass plans Allied pub rebranding

Bass Leisure Retail plans to rebrand up to 380 of the 550 Allied Domecq pubs it is to acquire from Punch Taverns in a £995m deal. The pub giant is poised to convert 130 of Allied’s town centre pubs, including Firkin and Scruffy Murphy’s outlets, into Bass-branded bars such as O’Neill’s, All Bar One and […]


Walkers is launching its Mil-looney-um promotion in September. It offers consumers the chance to collect a 36-piece puzzle featuring Warner Brothers’ Looney Tunes characters. The promotion will be supported by a new TV ad featuring Gary Lineker and the Looney Tunes.

Allied loses brand chief

Allied Domecq Spirits & Wines has lost worldwide product innovation chief Richard Gowar, who is leaving amid rumours of a split with global marketing director Todd Martin.


Heineken has launched two new TV ads in its ‘How Refreshing’ series by Lowe Howard-Spink. The ads will spearhead a £2m spend on the brand until the autumn.


Blutel, Italy’s fourth mobile phone network, is to launch in March. Owned by a consortium including Autostrada, Mediaset and BT, Blutel was the only remaining bidder for a licence once rival PlanetWork’s application had been rejected.

ANM sells 60 per cent Soccernet stake to Disney division

Associated New Media has sold 60 per cent of its 100 per cent stake in Soccernet, the football Website, to Disney subsidiary The Buena Vista Internet Group, in a bid to convert the site into a genuinely global soccer portal. The move will leave the Daily Mail & General Trust with a minority stake. The […]

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