26 February 2004

Marketing Week publisher to float on AIM

Centaur Communications, publisher of Marketing Week, is to be floated on AIM, the Alternative Investment Market, next week. The floated company will be worth about £148m, representing what some in the City consider an aggressive valuation. However, the launch has been oversubscribed, with 40 institutional investors prepared to stump up funds of £134m, the maximum […]

FA unveils Euro 2004 goodwill push

The Football Association (FA) is to launch a football fan “goodwill” campaign in the run-up to the 2004 European Championships in Portugal. The campaign will be launched under the banner “All Together Now”, and will be centred around the re-release of a song of the same name by indie band The Farm. The song is […]

Marketing Week publisher to float on AIM

Centaur Communications, publisher of Marketing Week, is to be floated on AIM, the Alternative Investment Market, next week. The floated company will be worth about £148m, representing what some in the City consider an aggressive valuation. However, the launch has been oversubscribed, with 40 institutional investors prepared to stump up funds of £134m, the maximum […]

Late Coca-Cola strike sees off Nationwide

Nationwide has been rocked by the loss of the title sponsorship of the Football League following a late &£15m ambush bid by Coca-Cola. Nationwide was told the sponsorship rights had gone to Coca-Cola just hours before the deal was made public last Thursday, the day it had expected to finalise its own &£12m deal, following […]

P&G set for multi-million Bold revamp

Procter & Gamble is to revamp its Bold detergent range with new fragrances and updated packaging in a multi-million pound effort to match Lever Fabergé’s own attempts to add excitement to the category by relaunching its detergents.

Corgi marketing boss quits for consultancy

Toy manufacturer Corgi is searching for a marketing director following the departure of Lisa Thompson. Marketing manager Alex McLeod has stepped into the role temporarily while the company looks for a new marketing chief. Thompson is joining Managment Science Corporation (MSc), a brand-led management service provider, where she will be in charge of a new […]

Blockbuster appoints Agency Republic

Blockbuster has appointed Agency Republic as its digital marketing agency following a pitch managed by the AAR. The agency will develop an online marketing strategy and attempt to drive traffic to the Blockbuster website.

A quote from The Times

And just in case recent stories have put you in any doubt about Drew Thomson’s commitment to his job, here’s a quote from The Times, last week, in a feature on ‘The Young Guns’ of the boardroom. ‘I’m not looking beyond Air Miles. It’s my belief that if you do a good enough job, people […]

Conservative Party

The Conservative Party is undecided over whether to adopt part of a report it commissioned on the BBC that recommends scrapping the licence fee. Culture Secretary Tessa Jowell has dismissed the proposals.

£3M Orange Glo advertising business put up for grabs

Household cleaning specialist Orange Glo is seeking an agency for its £3m advertising account following the end of its contract with Euro RSCG London. Orange Glo will not stay with Euro RSCG London, which counts rival company Reckitt Benckiser among its global clients. Orange Glo handed the account to Partners BDDH last year, before that […]

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